Marketing Automation Specialist (AJO)

Job Description :

We are looking for an experienced Adobe Journey Optimizer (AJO) Developer who will be responsible for designing, developing, and maintaining customer journeys using Adobe Experience Platform (AEP) and AJO. The ideal candidate should have hands-on experience with Adobe Experience Platform Real-Time Customer Profile, Segmentation, and Adobe Journey Optimizer, and should understand how to build scalable and personalized customer experiences.

Key Responsibilities

Design and implement customer journeys using Adobe Journey Optimizer (AJO)

Build and manage event-driven journeys, time-based campaigns, and real-time personalization use cases

Collaborate with cross-functional teams (marketing, data, and engineering) to translate business requirements into AJO workflows

Utilize AEP capabilities such as Real-Time Customer Profile, Segments, Schemas, XDM, and Datasets to create journey conditions and triggers

Work with APIs, Decisioning / AJOD Module, and Event Forwarding for real-time data ingestion and outbound integrations

Design and test email templates, push notifications, and in-app messages within AJO

Implement offer decisioning and personalized content blocks using the AJO Offer Library

Perform unit testing, UAT, and A / B testing within journeys to ensure optimal performance

Monitor journey performance, troubleshoot issues, and optimize for KPIs (e.G., engagement, conversion)

Ensure governance and best practices around data privacy, consent, and compliance (GDPR, CCPA, etc.)

Technical Skills

Strong experience with Adobe Journey Optimizer (AJO)

Working knowledge of Adobe Experience Platform (AEP), especially Schemas, XDM modeling, Segment Builder, Real-Time Customer Profile (RTCP), Datasets, and data ingestion

Familiarity with Customer Journey Analytics (CJA) and Adobe Offer Decisioning is a plus

Proficient in JavaScript, JSON, and RESTful API integration

Good understanding of data sources (batch and streaming), identity stitching, and audience activation

Experience with Tag Management Tools such as Adobe Launch or Tealium is a plus