Jr. performance marketer

Key Responsibilities

Define paid marketing strategy for Search, display & Social

Manage daily operations of search, display & social media to drive customer acquisition

In-depth understanding of Google / Facebook platforms – various types of campaigns and objectives, ability to understand what campaign suits better as per business objectives, defining the target audience and key aspects associated to drive efficacy

Provide hands-on optimization of ad campaigns across all marketing channels

Monitoring of budgets, campaign performance, ROI, and key metrics of campaigns

Use a data driven approach to manage campaigns and derive insights to define strategy and optimization.

Build strategies and tactical approaches learning through user behavior and analytics

Work closely with the other teams and stakeholders to ensure acquisition goals are met.

Proactively identify new channels and opportunities to drive efficacy for business

Devise A / B tests to drive continuous optimization, bringing learnings into future campaign activities.

Create weekly and monthly reporting of KPI’s

Must Have

5-7 years of experience of executing paid marketing campaigns

Hands-on experience working on multiple digital advertising platforms, with deep expertise in Google Ads & Facebook ads

Candidates from Hyderabad location are mostly preferred

Industry Advertising Services

Employment Type Full-time