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Head of Strategic CRM Programs
Head of Strategic CRM ProgramsSBI Card • Haryāna, Republic Of India, IN
Head of Strategic CRM Programs

Head of Strategic CRM Programs

SBI Card • Haryāna, Republic Of India, IN
1 day ago
Job description

Role Purpose

This role is responsible for running all Card One platform programs across Strategic, Mode 1, Mode 2 and Regulatory & Compliance programs. This includes multiple business projects, IT projects, Security initiatives and projects from multiple forums such as CEC / ORMC / ERMC / ATR / Regulatory etc.

Role Accountability

  • Program Ownership – Lead end-to-end delivery of Card One projects across strategic, regulatory, Mode 1, and Mode 2 tracks.
  • Technology Leadership – Define and drive technology roadmap across diverse Card One applications using modern frameworks and tools (e.G., APIs, CI / CD, AI / ML, RPA).
  • Strategic Execution – Deliver on key Card One platform priorities aligned to organizational objectives.
  • People Management – Lead a hybrid team of FTE and vendor staff with strong focus on productivity, coaching, and coordination.
  • Budget Oversight – Plan and manage Capex / Opex budgets, ensuring financial discipline and on-time procurement processes.
  • Vendor Governance – Oversee multiple SI and OEM partners;

manage RFPs, contracts,and vendor risk controls.

  • Stakeholder Engagement – Collaborate with leaders across CS, Ops, Marketing, Risk, Sales, and Fraud;
  • lead CXO reviews and support audits.

  • Architecture Ownership – Design and maintain robust, scalable application architecture across CRM, reporting, rules engine, and integration layers.
  • Domain Knowledge – Act as the business-technology bridge by understanding card lifecycle processes and translating them into scalable tech solutions.
  • Measures of Success

  • Program deliveries should be done as per committed timelines.
  • Stability and performance of projects post go live and ensuring that there no P1 / P2 issues in production.
  • Ensuing that audit compliances are delivered as per the timelines mentioned in the ATR committee actions.
  • Projects should be delivered within the approved budget.
  • Effective People management of the team members and ensuring that attrition is within acceptable limit.
  • Ensuing that BRD management and CMR process is adhered to 100% of the projects.
  • Technical Skills / Experience / Certifications

  • CRM Expertise – Siebel, OBIEE, OPA
  • ETL Tools – Informatica, DAC, EIM
  • Server Tech – Oracle HTTP Server
  • Monitoring Stack – ELK, RUEI
  • Backend Skills – PL / SQL, Java
  • Integration Knowledge – EAI, OEM frameworks
  • Architecture Skills – CRM and enterprise tech
  • Tech Curiosity – Cloud, AI / ML learning
  • Domain Insight – Credit card BFSI
  • Competencies critical to the role

  • Technology people management
  • Application architecture and solution delivery
  • Program and Project management.
  • Stakeholder management
  • Ideation and Innovation
  • Qualification

  • B.E / B. Tech / MCA in Computer Science / IT
  • MBA / PGDM from Tier 1 / 2 Institutes is preferrable.
  • Relevant experience in tech / business domains
  • Create a job alert for this search

    Crm Head • Haryāna, Republic Of India, IN

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