CRM Strategy Lead

About the company :

NIIT is a leading Skills and Talent Development Corporation that is building a manpower pool for global industry requirements. The company, which was set up in 1981 to help the nascent IT industry overcome its human resource challenges, today ranks among the world’s leading training companies owing to its vast, yet comprehensive array of talent development programs. With a footprint across 40 nations, NIIT offers training and development solutions to Individuals, Enterprises, and Institutions.

Link for our website : https : / / www.Niit.Com / mts /

Job Description – CRM Expert & Lead (HubSpot & ABM)

Position : CRM Expert & Lead

Function : Marketing – Campaign + CRM

Hiring location : Preferred NCR / Hybrid

Reports to : AVP Marketing

Role Summary

CRM Expert & Lead will own and optimize our HubSpot CRM and campaign automation ecosystem , ensuring flawless execution, lead nurturing, and building ICP / ABM framework towards maturity. This role is critical to driving demand generation, funnel visibility, and sales alignment for multi-million-dollar enterprise deals across North America and EMEA.

The ideal candidate will be a HubSpot power user, configuration expert and automated campaign strategist – someone who can manage day-to-day CRM execution while architecting scalable processes for campaigns, lead scoring, reporting, and ABM programs.

Key Responsibilities

HubSpot / CRM Ownership

• Serve as the HubSpot administrator and subject-matter expert.
• Configure, optimize, and maintain CRM workflows, pipelines, lead nurturing and scoring models, and integrations (Apollo.Io, LinkedIn SN, Email validation, AI Tools, website LPs, forms, etc.).
• Ensure data integrity, enrichment, and GDPR / EMEA compliance .
• Train and support marketing teams on CRM best practices.

Campaign Execution & Demand Generation

Account-Based Marketing (ABM)

Analytics & Reporting

Functional Skills & Experience

Soft Skills & Leadership Qualities

If interested please share your updated CV to mala.tg@niitmts.com

NIIT is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.