We are hiring a
dynamic National Head of Sales
to drive our
Tools, Hardware & Abrasives
product categories across India. This senior leadership role reports directly to
Top Management.
Position :
National Head of Sales
Reporting to : Top Management
Team Leadership :
Must have led a sales team of
50+
previously with
min. business of 50 to 100 cr.
CTC : Up to
₹18 LPA
Location :
Punjab & Travelling involved PAN India
Key Responsibilities
Strategically plan
new product launches
across product categories
Develop, expand, and strengthen
Dealer & Distributor networks
nationwide.
Drive
primary & secondary sales
by supporting distributors with schemes, promotions, and sales incentives.
Ensure
territory-wise coverage
and deepen market penetration in urban, semi-urban & rural markets.
Appoint new distributors / channel partners while ensuring profitability and sustained growth.
Lead sales planning, forecasting, and execution to achieve
Pan-India targets .
Monitor
competitor activities
in tools, hardware, and allied products; implement counter-strategies.
Devise
innovative sales campaigns, trade promotions, and branding activities .
Recruit, train & motivate a large sales team to deliver consistent results.
✅ Candidate Profile
15+ years of proven experience in
in similar industry
Strong expertise in
Dealer / Distributor Development & Channel Sales .
Prior success in handling
Pan-India operations
and large sales teams (50+ people).
Excellent exposure to
trade sales, retail networks, and distribution expansion .
Strategic thinker with excellent leadership, negotiation, and relationship management skills.
Product Exp preferred : -
Spanners, Wrenches, Pliers, Hammers, Screwdrivers
Socket sets, Allen keys, Torque wrenches
Cutting tools (hacksaws, blades, chisels, files)
Measuring tools (tapes, calipers, micrometers, gauges)
Drills, Grinders, Sanders, Cutters, Impact wrenches
Corded & Cordless tools
Drill bits, saw blades, cutting wheels
Grinding wheels, Cutting discs, Flap discs, Sandpapers
Polishing wheels & Buffing compounds
Nuts, Bolts, Screws, Washers, Anchors
Industrial fasteners & Fixing systems
Clamps, Vices, Toolboxes, Storage systems
Welding tools & accessories (MIG / TIG consumables, electrodes)
Safety & protective tools
Adhesives, Sealants, Tapes
Lubricants & Industrial Oils
Electrical hand tools & accessories
National Sales Manager • India