Brand Communications and Editorial Lead

Title : Brand Communications & Editorial Lead

Location : New Delhi (travel as required)

Experience : 5+ years in luxury / editorial / brand communications / PR / activations

Role Overview

Tilfi is seeking a strategic and creatively astute professional to lead our brand voice, public image, and narrative direction. This role will supervise all brand content — from written word and product storytelling to public relations, media presence, and cultural activations. As part of the brand's core team, you will also represent Tilfi at key events, collaborations, and select public engagements, helping to shape how the brand is perceived by the wider world.

You will be the custodian of Tilfi's voice and its expression in the world.

Key Responsibilities

1. Brand & Editorial Direction

• Own and refine Tilfi's brand voice across all platforms — digital, print, and spatial.
• Develop and oversee all editorial content : collection narratives, essays, interviews, campaign copy, website and advertising copy.
• Manage and supervise in-house content writers and freelance writers to uphold consistency and depth.

2. Brand Representation

3. Public Relations & Media Strategy

4. Cultural Activations & Brand Events

5. Strategic & Cross-Functional Leadership

Ideal Candidate

To Apply :

If this role speaks to you, please write to us at [HIDDEN TEXT] with a brief cover letter telling us what draws you to Tilfi and this position. We'd love to understand how you see yourself contributing to our journey. (Please refrain from using AI tools when writing this letter — we value sincerity, individuality, and a sense of voice.)

Skills Required

Writing, Editing