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Assistant Account Director

Assistant Account Director

ConfidentialGurgaon / Gurugram
4 days ago
Job description
  • Lead and oversee multiple projects / brands simultaneously, ensuring optimum delivery and strong integration across the organization.
  • Develop and pilot projection plans (short-term and long-term) with key business / brand partners to lead and execute strategic initiatives.
  • Manage and meet revenue and budgeting targets for all key accounts.
  • Drive innovative digital advertising and other monetization efforts to enhance advertising revenue.
  • Enhance client-agency relationships, effectively engage with clients, and understand their digital media needs.
  • Lead the programming, management, measurement, monitoring, and reporting of campaign performance, recommending optimal strategies for enhanced and sustainable growth results.
  • Drive brainstorming sessions for generating new and innovative growth strategies.
  • Develop a deep understanding of the target audience to build customer personas and identify how different cohorts contribute to revenue.
  • Spearheaded the content calendar targeting different customer personas, including onsite visual merchandising, social media editorial content, community management, and other online engagements.
  • Drive effective content marketing strategies to aid brand development, private labels, and new launches.
  • Oversee digital asset creation and management (videos, websites, mobile apps, etc.) as deemed necessary.
  • Oversee the creative process for digital media-specific design assets, intervening in the Creative Team efforts as required to ensure marketing standard methodologies are met.
  • Monitor and ensure delivery of optimum quality within designated timelines by collaborating closely with internal / external teams.
  • Proactively identify and evaluate emerging trends, technologies, and insights, providing thought leadership.
  • Provide tactical assistance in online / offline publishing, PR activities, and case studies frequently.
  • Ensure adherence to accounting diligence through supervising / overseeing estimates, POs, invoicing, and final payment release for owned accounts.
  • Be actively available for the client on weekdays and weekends.
  • Provide project progress reporting to the respective reporting person.
  • Maintain Odoo tasks and proper project management.
  • Take project progress reporting from the team.
  • Call clients for work delivery checks weekly.
  • REQUIREMENTS :

    • In-depth understanding of the advertising industry, including trends, technologies, and best practices.
    • Familiarity with the creative process and the ability to work collaboratively with creative teams. Understanding of branding, design, and storytelling.
    • Exceptional communication skills, both written and verbal. Ability to articulate ideas clearly and present them effectively to clients and internal teams.
    • Quick and effective problem-solving skills to address challenges that may arise during campaigns.
    • Familiarity with digital marketing platforms, social media, and online advertising.
    • Ability to adapt to changes in client needs, industry trends, and campaign requirements.
    • Effective time management skills to meet deadlines and manage multiple projects simultaneously.
    • A bachelor's degree in marketing, advertising, communications, or a related field.
    • For more senior roles, a strong portfolio showcasing successful advertising campaigns and client relationships.
    • A minimum of 8 years of experience in digital marketing or client servicing.
    • Proven experience in client servicing or account management within an advertising agency, with a strong ability to build and nurture client relationships.
    • Leadership skills to guide and inspire a team of client servicing professionals, with experience in managing and mentoring team members.
    • Ability to develop and implement strategic plans for advertising campaigns, understanding how advertising fits into the overall marketing strategy.
    • Skills Required

      Project Management, Visual Merchandising, Budgeting, Account Management, Digital Marketing, Marketing Strategy

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    Assistant Account • Gurgaon / Gurugram

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