Digital Marketing Manager

Designation : Manager - Performance Marketing & Spotify Playlisting

Area of Work : Youtube Ads, Spotify Ads & Playlist Curation, Meta Ads, Snapchat Ads

Work Experience Required : 3-4 years

Work Location : Mohali

To plan, execute, and optimize YouTube ad campaigns for various clients

Doing in-depth research for keywords that we can target for paid ads on SEM

Conduct in-depth research on target audiences and create targeting strategies

Well versed with video ads

Analyse campaign performance data and make data-driven decisions to optimize campaigns

Stay up-to-date on YouTube ad best practices and new features

Monitor and report on campaign performance to clients Requirements

Preparing proper in-depth report for all the campaigns executed from our end

Regular interaction with all the clients sharing the updates on all the campaigns

Adding on new areas where we can execute and optimise ad campaigns

Keeping a track of all new prospect clients and staying updated with the latest digital trends, products, features etc.

Coordinating with the various vendors for negotiating best rates for various campaigns and sharing the same with the team

Helping the team with creative inputs on all ongoing campaigns and adding on new elements to these campaigns

Ensuring proper invoices are raised for all the completed campaigns

Bringing in new clients, upselling for existing campaigns

Well versed with running Snapchat Ads, Meta Ads & Spotify Ads

Should be willing & able to create Spotify UGC playlists

Well versed with music scene and latest drops

Should be able to curate and build playlists