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iamneo.ai - Customer Advocacy & Engagement Manager
i am neoBengaluru,Coimbatore, India30+ days ago
Job descriptionThe Customer Advocacy & Engagement Manager will be the driving force behind two strategic initiatives : . Customer Advocacy - turning our happiest customers into long-term brand ambassadors through referrals, case studies, co-marketing, and recognition. Customer Advisory Board (CAB) - creating and managing a strategic forum of senior customer stakeholders to influence product vision, validate roadmaps, and share market insights. This is a high-impact, relationship-driven role that sits at the intersection of customer success, marketing, and product strategy. Own and execute the customer referral process within the broader advocacy program. Identify potential advocates using NPS, CSAT, and product usage data. Drive advocacy initiatives such as co-branded case studies, thought leadership pieces, and. recognition campaigns. Track and report referral metrics and advocate engagement to leadership. Lead execution of the CAB Charter, organizing 2 structured meetings annually (virtual / inperson) plus interim engagements. Facilitate discussions on product vision, market trends, and innovation feedback. Manage CAB membership cycles for balanced representation across institution types, roles, and geographies. Ensure feedback loops are closed and insights influence roadmap and GTM strategies. Build tiered recognition programs for advocates and CAB members (events, spotlights, awards). Maintain ongoing engagement touchpoints to nurture long-term relationships. Ensure all advocacy and CAB activities are tracked in CRM. Create monthly dashboards for leadership summarizing impact, trends, and next steps. Uphold confidentiality and ethical guidelines in all engagements. Serve as the primary liaison for all customer advocates and CAB members. Ensure measurable business outcomes from advocacy and CAB programs. Build repeatable playbooks for advocacy, referrals, and CAB facilitation. Partner cross-functionally with Sales, Marketing, and Product to align customer voice with business priorities. Strong relationship-building skills with senior decision-makers (CXOs, Deans, VPs, HR Heads). Proven experience in customer advocacy, customer success, community management, or partner programs. Excellent facilitation, verbal, and written communication skills. Experience in B2B SaaS / EdTech environments. Familiarity with CRM tools (HubSpot, Pipedrive, Salesforce). Skilled in managing strategic forums or executive councils. 5-8 years in Customer Success, Advocacy, or Account Management. 2+ years in designing or executing structured advocacy or CAB programs.
About Iamneo :
- Founded in 2016 and now part of the NIIT family, iamneo is a rapidly growing, profitable B2B EdTech SaaS company revolutionizing tech talent upskilling, evaluation, and deployment.
- Our AI-powered platforms enable enterprises and educational institutions to build future-ready talent at scale.
- As an NIIT Venture, we combine NIIT's 40+ years of learning and talent development expertise with our AI-driven, product-focused approach to modern upskilling.
- If you are passionate about innovation, precision, and financial governance, we'd love to have you on board.
Role Overview :
Key Responsibilities :
Customer Advocacy Program :
Customer Advisory Board (CAB) :
Engagement & Recognition :
Governance & Reporting :
Roles & Expectations :
Non-Negotiables (Must-Have Skills) :
Required Experience :
(ref : iimjobs.com)
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Engagement Manager • Bengaluru,Coimbatore, India
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