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BOBCARD - Head - Banca Sales

BOBCARD - Head - Banca Sales

BOBCARD Ltd.Mumbai, India
6 days ago
Job description

Description :

Sales Targets & Performance Metrics :

  • Drive business through multiple channelsBank Branches, RRBs, Bank Subsidiaries and Corporate Tie-upsensuring each channel is optimized for productivity and efficiency.
  • Develop deep partnerships with key stakeholders in Banks and Corporates to drive collaboration, resolve escalations, and build long-term value.
  • Establish and drive sales targets across multiple channels, new card sales, and Corporate Card Acquisitions, ensuring alignment with overall business objectives.
  • Spearhead growth initiatives for Banca partnerships, RRBs (Regional Rural Banks), and Corporate Card Programs, optimizing performance and expanding market reach.
  • Monitor and evaluate Sales performance metrics, including CIF (Cards in Force) and new card sales, to ensure continuous growth.
  • Develop and execute strategies to enhance Card penetration within targeted corporate segments, driving both volume and profitability across the entire portfolio.

Sales Strategy Development :

  • Prepare and implement a comprehensive sales strategy to expand the portfolio of Credit Cards across existing and new geographies.
  • Develop and execute an integrated sales strategy that leverages banca channels to achieve Credit Card Acquisition targets and revenue growth.
  • Collaborate with senior leadership to ensure alignment of sales objectives across both banca and direct sales channels.
  • Identify opportunities for expansion, customer acquisition, and market penetration.
  • Banca Partner Relationship Management :

  • Build and maintain strong relationships with key decision-makers at parent banks, negotiating agreements and aligning on sales goals.
  • Monitor and optimize the performance of bancassurance channels to achieve maximum sales potential.
  • Corporate Relationship Management :

  • Develop and manage Corporate Sales strategy by identifying, onboarding, and nurturing large corporate clients for salaried segment credit card sourcing.
  • Cultivate and maintain strong, long-term relationships with key corporate clients, ensuring exceptional service delivery.
  • Revenue Growth and Performance Optimization :

  • Drive Banca Sales & Corporate Sales to achieve or exceed revenue and acquisition goals across various zones.
  • Own and execute an operational plan by translating the strategic goals into monthly, quarterly, and annual targets by zone / regions.
  • Analyze and adjust sales strategies based on performance metrics, market trends, and competitor activities.
  • Monitor sales funnel, conversion rates, and other KPIs to improve sales efficiency.
  • Sales Reporting and Analytics :

  • Supervise the preparation of regular sales reports, dashboards, and analytics for senior leadership, tracking progress against sales targets, customer acquisition, and product performance.
  • Ensure the usage of data and insights to refine strategies and improve sales outcomes.
  • Compliance and Risk Management :

  • Ensure all sales initiatives comply with legal, regulatory, and company policies.
  • Work closely with compliance and risk management teams to mitigate potential risks associated with sales practices.
  • People & Talent Management :

  • Plan and optimize manpower across PAN India including front-line sales and regional leadership for Banca and Corporate Sales verticals.
  • Foster a high-performance sales culture within the team, ensuring accountability and achieving sales targets.
  • Ensure cross- functional collaboration to ensure successful collaboration and execution of digital initiatives.
  • Regularly guide and review team performance against set goals and KPIs, providing feedback and adjusting strategies as necessary.
  • Cultivate an environment to professional growth and long-term retention, reducing turnover and enhancing team stability
  • Responsible for undertaking additional assignments as delegated by the manager, in accordance with organizational needs and priorities.
  • Applicants should possess the following attributes :

  • Focus on Compliance & Risk Management
  • Drive to enhance Revenue Growth
  • Evolving strategic thinking
  • High Focus on Customer Centricity
  • Proven Sales Orientation with experience across physical and digital sourcing channels.
  • Hands-on experience in leading and scaling retail sales teams across geographies, preferably in financial services.
  • Excellent analytical, decision-making and problem-solving skills with an execution-first mindset.
  • Understanding of banking partner dynamics including branch activation, employee engagement, and relationship management.
  • Leadership capabilities to inspire, develop and retain high-performing, engaged teams across functions and regions.
  • (ref : iimjobs.com)

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