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Panacea Biotec - Head - Digital Marketing & eCommerce
Panacea BiotecDelhi NCR, India30+ days ago
Job descriptionDrive revenue growth across all digital channels. Develop and execute strategies to acquire new customers and retain existing ones. Monitor performance against competitive benchmarks and identify opportunities for improvement. Plan, implement, and manage digital marketing campaigns to boost traffic, conversion, and engagement. Collaborate with creative, product, and content teams to ensure alignment with brand Lead and develop the digital marketing & e-commerce team. Collaborate with other departments (Sales, Supply Chain, Customer Service, IT) to ensure smooth execution of initiatives. Manage budgets effectively to maximize ROI. Monitor customer feedback and satisfaction scores. Drive initiatives to improve post-purchase experience and loyalty. Revenue Growth : Overall increase in online sales across marketplaces and the website. Customer Acquisition : Percentage of new customers and Percentage of Sales from New Customers Customer Retention Rate : Percentage of returning customers and percentage of sales from returning customers. Profit Margins : Gross profit margins across platforms. Operational Efficiency : Percentage of Deliveries on time. Team Performance : Performance metrics and output from each team. Customer Satisfaction Score : Overall satisfaction of the online shopping experience. Bachelors degree or MBA. 10 -15 years in digital marketing & ecommerce, with 35 years in a leadership role. Proven record in growing online sales, managing P&L, and working with marketplaces (Amazon, Flipkart, Tata 1mg) & D2C websites. Expertise in SEO, SEM, performance marketing, and marketplace advertising. Strong skills in web analytics (Google Analytics) and ecommerce platforms Data-driven with strong analytical, strategic thinking, and ROI optimization skills. Experienced in leading cross-functional teams and managing budgets. Excellent communication, problem-solving, and vendor negotiation skills
Key & Website Management :
- Oversee daily operations of all e-commerce marketplaces and the 7nshop.com website.
- Ensure product listings are accurate, up-to-date, and optimized for conversion.
- Maintain a seamless and engaging customer experience.
Sales & Growth Strategy :
Digital Marketing Execution :
guidelines.
Team & Cross-Functional Leadership :
Customer Experience & Satisfaction :
Key Metrics :
Required Skills & Qualifications :
(ref : iimjobs.com)
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Digital Marketing • Delhi NCR, India
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