Marketing Engagement Lead

Hi,

We are hiring for one of our client a manufacturing industry based in Mumbai.

Job Title : Marketing Communication Specialist

Experience : 2 years

Location : Mumbai

Job Description :

Optimize, execute & measure various marketing campaigns across social media channels and Google by liaising with

the digital marketing agencies

Draft & craft the right communication using inhouse / external graphic team as the need may be

Generate performance report to review & evaluate next steps

Schedule & execute Webinars in coordination with product team to pull max relevant attendees from specific TG

• Identify new platforms / apps (Eg : Whatsapp) to engage relevant TG
• Build, manage & improvise Database to create wider reach
• Manage the Website (update content, etc.) & Intranet (update content, find innovative ways to encourage employees engage

more on Intranet, etc.)

external resource

participation for maximum reach of the campaigns

Who you are (experience) :

express complex marketing ideas to a wide range of people and groups at various levels

(Programmatic on different metrics like CPC, CPT, CPM and CTRs) (Fluent in reading and interpreting Google Analytics Data)

Database Management activity

managing your own deliverables / KPIs