Social Engagement Lead

Work Exp : 2yrs - 3 yrs

Role & Responsibilities :

The primary responsibilities of the role are as follows :

• Identify brand collaboration with expert's category to ensure recommendation of products, engagement strategizing and implementing various ideas to drive brand revenue
• Strategizing and implementing different strategize being a part of core team across communities
• Lead expert's influencer marketing team, ideating and implementing strategize to build strong relationship between brand and creators
• Owning end-to-end campaign strategy and ensuring smooth execution of the campaigns
• Extracting accurate reports for performance analysis, revenue data along with optimizing other performance matrices and overall brand experience
• Improving and implementing different processes in the team to ensure smooth functioning and timely delivery of campaigns
• Staying up to date with social media trends and generating quality content
• Co-ordination with cross functional team to ensure smooth delivery, right content guidelines and quality campaign implementation
• Briefing and coordinating with influencer for various events, webinars, live sessions, videos, queries, deliveries and campaigns
• Connecting with relevant Influencer through different social media and offline channels to explore potential collaboration
• Exploring possible collaboration with different institutions, clinics, offline clinic set up and other portal related with experts as category
• Co-ordinating for different sub-campaign related to communities and ensuring end to end implementation and execution of the same across different categories
• Working with cross functional team and assist them with different offline and online activities like expos, activations, carnival and other events

Qualification : Min Graduation

Desired Candidate Profile :