Nasher Miles - Assistant Manager - Performance Marketing

Key Responsibilities :

• Plan, execute, and optimize ad campaigns across Amazon, Flipkart, Myntra, Zepto, and Blinkit.
• Define campaign structures, targeting strategies, and budget allocations tailored to each platform.
• Track daily performance metrics (spends, sales, ROAS, ACOS, profitability) and make quick optimizations.
• Identify high-performing products to scale and cut down on loss-making campaigns.
• Run A / B tests on creatives, placements, and formats to improve ad effectiveness.
• Monitor product availability and adjust campaigns to align with stock and sales priorities.
• Work closely with brand, operations, and category teams to ensure campaigns support overall business goals.
• Generate weekly and monthly performance reports with insights and actionable recommendations.
• Stay updated on new ad formats, tools, and features offered by each 7-8 years of hands-on experience managing paid ads on e-commerce / quick commerce platforms.
• Strong expertise in Amazon Ads and exposure to Flipkart Ads, Myntra Ads, Zepto Ads, or Blinkit Ads.
• Proven track record of achieving sales and profitability targets through ad optimization.
• Analytical mindset with proficiency in performance tracking and reporting.
• Ability to work cross-functionally with multiple teams and manage multiple platforms simultaneously.

(ref : iimjobs.com)