Opportunity to lead the entire Traditional Media, Digital function for the firm
Opportunity to be a part of a leading FMCG firm
About Our Client
The employer is a leading FMCG firm
Job Description
Provide thought leadership and guide media partners for development of annual media strategies for all brands
Lead all media buying while ensuring improving media efficiencies, thereby delivering improved value for brands and improving bottomline
Provide consultation and collaborate with internal teams in designing and implementing effective media strategy on traditional and digital media channels depending on brand's business objectives and strategy
Build media strategies, channel mixes and other variables for improving efficiencies & effectiveness of plans. Market Intelligence & Rapport Leverage Lead collaboration with eCom team on integrating relevant digital marketing campaigns to drive sales and performance marketing
Ensure execution of monthly plans based on current brand activity evaluations, competitive analysis, market share tracks & and in an evolving media space
Monthly / Quarterly review of media input vs. output
Consolidate, build internal knowledge repository / disseminate key functional skills to brand teams as the CoE
Manage Promotional Events, and support Employer Branding initiatives
The Successful Applicant
A successful Head - Media & Digital should have :
Minimum 13+ years of relevant industry experience
Candidates from a media agency with 15+ years of experience; OR
A mix of media and corporate experience (only corporate experience will not be considered) in FMCG, Consumer Goods, D2C firms
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Digital Media • ahmedabad, India
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