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Head- Media & Digital | Leading FMCG firm

Head- Media & Digital | Leading FMCG firm

Michael Pageahmedabad, India
4 hours ago
Job description
  • Opportunity to lead the entire Traditional Media, Digital function for the firm
  • Opportunity to be a part of a leading FMCG firm
  • About Our Client

    The employer is a leading FMCG firm

    Job Description

    • Provide thought leadership and guide media partners for development of annual media strategies for all brands
    • Lead all media buying while ensuring improving media efficiencies, thereby delivering improved value for brands and improving bottomline
    • Provide consultation and collaborate with internal teams in designing and implementing effective media strategy on traditional and digital media channels depending on brand's business objectives and strategy
    • Build media strategies, channel mixes and other variables for improving efficiencies & effectiveness of plans. Market Intelligence & Rapport Leverage Lead collaboration with eCom team on integrating relevant digital marketing campaigns to drive sales and performance marketing
    • Ensure execution of monthly plans based on current brand activity evaluations, competitive analysis, market share tracks & and in an evolving media space
    • Monthly / Quarterly review of media input vs. output
    • Consolidate, build internal knowledge repository / disseminate key functional skills to brand teams as the CoE
    • Manage Promotional Events, and support Employer Branding initiatives
    • The Successful Applicant

      A successful Head - Media & Digital should have :

    • Minimum 13+ years of relevant industry experience
    • Candidates from a media agency with 15+ years of experience; OR
    • A mix of media and corporate experience (only corporate experience will not be considered) in FMCG, Consumer Goods, D2C firms
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    Digital Media • ahmedabad, India

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