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IT Path Solutions - Digital Marketing Head

IT Path Solutions - Digital Marketing Head

IT PATH SOLUTIONS PVT LTDAhmedabad, India
30+ days ago
Job description

We are seeking an experienced and visionary Head of Digital Marketing to lead our multi-platform digital initiatives and drive sustainable business growth.

The ideal candidate will possess a strong background in the IT industry and a proven track record in B2B marketing, lead generation, and brand positioning.

Key Responsibilities

  • Develop and execute a comprehensive digital marketing strategy aligned with overall business objectives.
  • Lead demand generation campaigns to attract high-quality leads for IT services and solutions.
  • Manage and optimize performance marketing across platforms such as Google Ads, LinkedIn Ads, Meta, and others.
  • Oversee SEO and SEM strategies to enhance online visibility and search rankings.
  • Plan and implement content marketing initiatives, including blogs, whitepapers, case studies, and video content.
  • Design and execute email marketing workflows, nurturing sequences, and drip campaigns.
  • Drive website strategy encompassing content, SEO, UX, and conversion rate optimization.
  • Monitor and analyse campaign performance using tools like Google Analytics, HubSpot, SEMrush, and others.
  • Collaborate with sales, product, and technology teams to align messaging and improve conversion rates.
  • Lead a team of digital marketers, content creators, and external agencies.
  • Stay abreast of the latest trends, tools, and technologies in digital marketing.

Key Requirements

  • Bachelors or Masters degree in Marketing, Information Technology, Business Administration, or a related field.
  • Minimum 5+ years of hands-on digital marketing experience, ideally in the IT, SaaS, or technology services sector.
  • Proven expertise in PPC, SEO, content strategy, email marketing, and social media campaigns.
  • Strong knowledge of lead generation funnels in a B2B IT context.
  • Proficiency in tools such as HubSpot, Google Ads, GA4, SEMrush, Ahrefs, and related platforms.
  • Demonstrated leadership experience managing in-house teams and agency partners.
  • Excellent communication, analytical thinking, and strategic decision-making skills

    • (ref : iimjobs.com)

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