PPC Specialist

a.    Proficiency in Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms.

b.    Strong analytical skills and experience with Google Analytics & data interpretation.

c.    Ability to create and optimize ad campaigns with a focus on ROI.

d.    Keyword research, audience targeting, and A / B testing expertise.

e.    Experience with remarketing, lookalike audiences, and conversion tracking.

f.     Knowledge of budget management and bid strategy adjustments.

g. Understanding of SEO fundamentals for PPC alignment

h. Hands-on experience with Google Tag Manager and UTM tracking.

i. Understanding of landing page optimization for PPC conversions.

j. Ability to generate insightful reports and provide data-driven recommendations.