a. Proficiency in Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms.
b. Strong analytical skills and experience with Google Analytics & data interpretation.
c. Ability to create and optimize ad campaigns with a focus on ROI.
d. Keyword research, audience targeting, and A / B testing expertise.
e. Experience with remarketing, lookalike audiences, and conversion tracking.
f. Knowledge of budget management and bid strategy adjustments.
g. Understanding of SEO fundamentals for PPC alignment
h. Hands-on experience with Google Tag Manager and UTM tracking.
i. Understanding of landing page optimization for PPC conversions.
j. Ability to generate insightful reports and provide data-driven recommendations.
Ppc Specialist • Pune, Maharashtra, India