Section Head - Digital Marketing

Key Responsibilities :

• Lead Digital Excellence : Spearhead digital marketing strategy for Kia India, guiding internal teams and agency partners to strengthen the brand's digital thought leadership.
• Integrated Strategy : Collaborate across Marketing & PR divisions to design cohesive, result-driven marketing strategies aligned with the business plan.
• Content Leadership : Drive integrated digital communication plans that position Kia as a content leader across digital platforms.
• Cross-Functional Collaboration : Partner with internal teams to support all digital communication requirements with seamless execution.
• Digital & Hyperlocal Innovation : Stay ahead of emerging trends, identifying and adopting new platforms and techniques to enhance competitiveness.
• Performance Marketing : Develop and execute robust hyperlocal digital media strategies across SEM, Programmatic, Social, and Display channels in collaboration with agencies and regional offices.
• ROI & Analytics : Define and monitor campaign KPIs, cost efficiencies, and ROI benchmarks; optimize performance through data-driven insights.
• Regional & Dealer Enablement : Work closely with regional offices, dealerships, and partners to ensure effective implementation of localized marketing initiatives.
• Dealer Marketing Oversight : Streamline dealer marketing operations through coordinated agency and internal team management for accuracy and timeliness.

Qualifications :

Key Skills & Competencies :

Skills Required

Social, Digital Marketing, Sem, display , Performance Marketing