Head of Digital Marketing

Company Description

TradeMax Academy is a premier stock market trading academy based in Kerala that supports a thriving community of over 10,000 traders. We offer live trading sessions guided by experienced professionals, round-the-clock monitoring support, and personalized one-to-one coaching. Our 110% refund policy reflects our commitment to empowering traders, alongside providing up to five years of extended support. With a focus on skill development and market growth, TradeMax Academy fosters a supportive environment for individuals to achieve their trading goals.

Role Description

Strategy and planning

Develop and implement the company's comprehensive digital marketing strategy.

Build the digital marketing roadmap and plan multi-channel campaigns across SEO, SEM, email, and social media.

Align digital strategies with broader business and commercial objectives.

Forecast sales performance trends and proactively adjust strategies.

Team and budget management

Lead, mentor, and manage the digital marketing team, providing guidance and development opportunities.

Manage the digital marketing budget, allocate resources effectively, and track media spend.

Hire and train new digital marketing employees.

Campaign execution and optimization

Oversee the planning, execution, and optimization of digital marketing campaigns.

Manage and improve the company's digital presence, including the website, social media profiles, and other digital assets.

Support and coordinate content creation for various platforms.

Work with other departments like product, design, and sales to ensure cohesive strategies.

Performance analysis and reporting

Analyze digital marketing performance data and metrics to track effectiveness and identify areas for improvement.

Monitor and report on KPIs to senior management, demonstrating the impact of digital marketing.

Conduct campaign reviews and present performance updates and insights to stakeholders.