Brand Strategy Intern

About the Company :

Founded in 2019, Traya is one of India's largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Brand Vision & Philosophy : Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

Role Overview :

We're looking for a Brand Intern who is ready to get their hands dirty across everything brand-related — from understanding consumers, supporting product initiatives, managing communications, to creating content. If you're a quick learner, a doer, and have a knack for creative problem-solving, you'll fit right in.

What You'll Do : 1) Consumer :

• Assist in conducting customer research, surveys, and interviews to understand needs and preferences.
• Monitor customer feedback across platforms and suggest actionable insights.
• Track competitor activity and market trends.

2) Product :

3) Communication & Content :

What We're Looking For :

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Skills Required

Ms Office