Performance Specialist

Company DescriptionRecollectix Media Pvt Ltd is a leading influencer marketing and social media management company offering services such as political campaigning, public relations, content development, website building, LinkedIn management, and crisis management. We work with top companies and organizations across India to deliver impactful strategic communication solutions. Our team, made up of industry experts, excels in creating effective influencer campaigns, PR strategies, engaging social media content, and crisis management solutions. With notable clients including Big Basket, Creditbee, Lodha, and Mahindra, our state-of-the-art Influencer Mapping & Insights technology enhances our execution in collaboration with top global Social Listening, Analytics, and Strategy Consulting firms.Role DescriptionAs a Performance Marketing Specialist at Recollectix Media, you will be responsible for planning, executing, and optimizing paid marketing campaigns across multiple digital platforms. The role requires a mix of analytical skills, creative thinking, and a results-driven mindset to ensure maximum ROI for client campaigns.Key ResponsiblitiesDevelop, manage, and optimize paid media campaigns on platforms such as Google Ads, Meta Ads (Facebook / Instagram), LinkedIn Ads, and others.Conduct keyword research, audience targeting, and competitor analysis to enhance campaign performance.Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, conversions, etc.) and prepare detailed reports.Collaborate with the creative and content teams to design ad copies, visuals, and landing pages that maximize conversions.Test different ad creatives, audiences, and strategies (A / B testing) to identify high-performing approaches.Stay updated with digital marketing trends, platform updates, and new advertising opportunities.Manage ad budgets effectively, ensuring campaigns deliver within allocated spend while maximizing ROI.Provide insights and recommendations for continuous improvement of campaigns and client strategies.Work closely with