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Kalyan Jewellers - Marketing Automation Specialist

Kalyan Jewellers - Marketing Automation Specialist

KALYAN JEWELLERS INDIA LIMITEDCochin, India
30+ days ago
Job description

We are seeking an experienced Marketing Automation Specialist with expertise in ecommerce marketing to join our team.

  • The ideal candidate will be responsible for designing, executing, and optimizing marketing automation strategies across multiple communication channels to drive customer engagement, retention, and sales.
  • The role also requires experience with CRM, automation workflows and managing customer journeys effectively.

Key Responsibilities :

Marketing Automation Strategy & Execution :

  • Develop and implement automated marketing campaigns across email, SMS, push notifications, and WhatsApp to improve customer engagement, retention, and revenue growth.
  • Leverage marketing automation platforms to create personalized, triggered, and lifecycle-based campaigns for eCommerce customers.
  • Utilize CRM data to manage customer segmentation, customer journeys, and integrate marketing campaigns across platforms.
  • Design and optimize email workflows, SMS campaigns, and push notifications to nurture leads, convert prospects, and re-engage customers.
  • Campaign Management & Optimization :

  • Set up and monitor email, SMS, push, and WhatsApp campaigns, analyzing performance metrics (open rates, click-through rates, conversion rates) and making data-driven optimizations.
  • Segment audiences based on user behavior, purchase history, and preferences to deliver targeted messages that drive engagement and increase customer lifetime value.
  • Conduct A / B testing on campaign content, subject lines, messaging, and send times to improve performance.
  • Data Analysis & Reporting :

  • Track, analyze, and report on the performance of automated marketing campaigns, ensuring alignment with business KPIs.
  • Utilize data to generate actionable insights, and continuously improve campaigns based on customer behavior and market trends.
  • Collaboration & Cross-Functional Coordination :

  • Work closely with the eCommerce, product, and marketing teams to align automation strategies with business goals.
  • Collaborate with the creative team to design compelling, on-brand email templates, SMS copy, push notifications, and WhatsApp messages.
  • Customer Journey Management :

  • Map out and automate customer journeys from acquisition to retention, ensuring seamless communication across all touchpoints.
  • Develop re-engagement strategies for dormant customers, cart abandoners, and first-time buyers to improve conversion rates and reduce 3+ years of experience in marketing automation for eCommerce or digital marketing.
  • Proven expertise in WebEngage for automation, customer segmentation, and campaign management.
  • Strong experience with email marketing, SMS marketing, push notifications, and WhatsApp marketing.
  • Salesforce experience required, with a solid understanding of its marketing automation capabilities and CRM tools.
  • Ability to design and implement data-driven marketing strategies that drive engagement and ROI.
  • Experience with A / B testing, customer journey mapping, and segmentation.
  • Familiarity with eCommerce platforms and how to integrate marketing automation tools with them.
  • Strong analytical skills to track and optimize marketing campaigns, with a focus on improving key metrics.
  • Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, Salesforce Marketing Cloud).
  • Strong communication skills, both written and verbal, to effectively collaborate with cross-functional teams.
  • Skills & Expertise :

  • Marketing Automation Expertise (WebEngage or Similar)
  • Salesforce Marketing Cloud
  • Email Marketing (Campaign Setup, Optimization)
  • SMS Marketing (Campaign Design & Execution)
  • Push Notification Campaigns
  • WhatsApp Marketing (Business API, Automation)
  • Customer Journey Mapping
  • CRM Integration and Segmentation
  • A / B Testing & Campaign Optimization
  • Data Analytics & Reporting (Google Analytics, WebEngage, Salesforce)
  • Cross-Functional Team Collaboration
  • (ref : iimjobs.com)

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    Marketing Automation Specialist • Cochin, India

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