Director Data Analytics (Marketing Analytics)

Role Overview

As Director of Marketing Analytics you will lead the data-driven marketing function

focusing on strategy measurement and optimization to accelerate business growth in a

dynamic SaaS environment. This pivotal role involves steering the marketing analytics

roadmap managing a specialized analytics team and collaborating with

cross-functional stakeholders to translate insights into tangible organizational impact.

Key Responsibilities

Develop and execute the marketing analytics strategy and long-term roadmap

aligned with SaaS business objectives.

Build and lead a high-performing team of marketing analysts and data scientists

focused on extracting actionable insights from complex datasets.

Drive the measurement reporting and optimization of multi-channel campaigns

(digital organic paid ABM) including forecasting attribution and ROI analysis.

Partner with product sales and engineering teams to unify customer product

and market data for enhanced growth opportunities.

Develop new methodologies for mining and leveraging data (including AI ML

and predictive analytics) to improve marketing investment and performance.

Oversee dashboard creation KPI benchmarking and performance analysis to

support exec-level insights and decision-making.

Design and implement processes for data governance security and compliance

across the SaaS platform.

Present strategic insights and recommendations to senior leadership and

influence company-wide marketing priorities.

Foster a culture of analytics adoption and continual technical skill development

in SQL Python R and MarTech platforms.

Qualifications :

12-15 years experience in marketing analytics roles with 5 years in a SaaS B2B

environment

Mastery of data analytics digital marketing KPIs performance tracking and

statistical modeling (market mix attribution regression).

Proven leadership in managing analytics teams and collaborating across

functions (sales product engineering).

Advanced expertise in SQL Python R and modern MarTech / BI platforms.  Strong communicator able to influence C-suite and cross-functional teams.

Experience implementing AI / ML in marketing analytics is a plus.

Strategic thinker hands-on executor and proactive innovator with a growth

mindset.

Additional Information :

At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.

Remote Work : No

Employment Type : Full-time

Key Skills

Adobe Analytics,Data Analytics,SQL,Attribution Modeling,Power BI,R,Regression Analysis,Data Visualization,Tableau,Data Mining,SAS,Analytics

Experience : years

Vacancy : 1