PR Specialist

Responsibilities :

• Plan and direct public relations programs to create and maintain a favorable public image for Akosha.
• Collaborate with the external PR firm to ensure optimal delivery of PR campaigns, maintaining a high level of communication.
• Create company literature and other forms of communication.
• Work with the marketing team to create marketing and promotional materials, both print and electronic.
• Coordinate with advertisers for timely and usable ad submissions.
• Copyedit, proofread, and revise communications.
• Review email marketing campaigns .
• Provide recommendations on site design and operation from a PR perspective.
• Manage events organized by Akosha , in collaboration with managers and business units.
• Promote products and services through public relations initiatives .
• Develop marketing communications campaigns .
• Create content to position Akosha as a thought leader in the industry.
• Write and deliver press releases , media relations content, case studies, white papers, executive bios, corporate newsletters, social media content, and speaking proposals.
• Develop, execute, and maintain a communications strategy for key media contacts and customer references.
• Research media coverage and industry trends .
• Develop fresh story ideas for PR angles.
• Conduct extensive media outreach .
• Coordinate conferences , trade shows , and press interviews.
• Help clarify Akosha's point of view to their main audience in case of discrepancies.

Qualifications :

Skills Required

Public Relations, Marketing Materials, Electronic Materials