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Miraggio - Specialist - Performance Marketing

Miraggio - Specialist - Performance Marketing

Miraggio Lifestyle Pvt. Ltd.Gurugram, India
6 days ago
Job description

Specialist - Performance Marketing

Key Responsibilities :

1. Performance Marketing (Paid Media)

  • Plan, execute, and optimize paid campaigns across Meta, Google, YouTube, and emerging performance channels.
  • Manage budgets, track KPIs (ROAS, CAC, LTV), and ensure consistent growth.
  • Conduct A / B testing on creatives, targeting, and landing pages to maximize conversions.
  • Collaborate with design and content teams to align ads with brand storytelling.

2. Conversion Rate Optimization (CRO)

  • Analyze user journeys on website / app and identify drop-off points.
  • Run A / B / multivariate experiments to improve checkout rates, cart abandonment, and funnel efficiency.
  • Optimize landing pages, CTAs, and user experience alongside product and design teams.

    • 3. SEO & Organic Growth

  • Partner with content and tech teams to execute SEO strategies (on-page, off-page, technical SEO).
  • Track keyword rankings, organic traffic, and conversion performance.
  • Optimize product listings, blogs, and collection pages for maximum visibility.

    • 4. Analytics & Growth Strategy

  • Track and report all marketing KPIs using GA4, Mixpanel, or similar tools.
  • Build attribution models and optimize budget allocation across channels.
  • Explore new growth channels including affiliate marketing, influencer performance campaigns, and remarketing.
  • Collaborate with retention / CRM teams on email, SMS, and WhatsApp campaigns to maximize customer Bachelor's degree in Marketing, Business, or related field (MBA preferred).
  • 5-10 years of experience in Performance / Growth Marketing for D2C or e-commerce brands.
  • Hands-on expertise in Meta Ads, Google Ads, and SEO tools (Ahrefs, SEMrush, Screaming Frog).
  • Strong analytical skills; proficiency in GA4, Looker, or similar reporting tools.
  • Experience with CRO tools (Hotjar, Optimizely, VWO, Google Optimize).
  • Ability to work cross-functionally with content, design, product, and tech teams.
  • A mix of creative and analytical mindset with a drive for experimentation and scaling campaigns.

    • Why Join Miraggio :

  • Be part of a fast-growing, trend-forward D2C brand.
  • Lead campaigns that directly impact revenue and growth.
  • Work in a collaborative, creative, and data-driven environment.
  • Opportunity to grow with the brand and own critical marketing initiatives.

    • (ref : iimjobs.com)

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    Performance Marketing Specialist • Gurugram, India