Great Learning - Enterprise Marketing Manager

Key Responsibilities

• Lead Enterprise Content Strategy & Writing : Create compelling content tailored for enterprise buyers, CXO decks, case studies, white papers, assets, and industry narratives. Translate complex learning solutions to clear, persuasive messaging that drives engagement and conversion.
• Drive Full-Funnel Campaigns : Plan and execute integrated B2B campaigns across digital, email, webinars, social, and events to build pipeline and brand awareness.
• Run Targeted ABM Programs : Build and execute account-based marketing campaigns focused on high-value enterprise accounts and industry-specific verticals.
• Own Marketing Operations : Manage marketing automation tools and CRM systems to optimize campaign delivery, lead management, and reporting.
• Deliver Sales Enablement : Write and maintain high-impact content for sales industry decks, playbooks, objection handlers, and partner closely with sales teams to align messaging.
• Define Go-to-Market Strategy : Collaborate with product and sales to shape GTM plans and launch campaigns for priority enterprise offerings.
• Track & Report Performance : Analyse campaign metrics (MQLs, SQLs, ROAS, pipeline) and present actionable insights to leadership.
• Lead CXO Events & Thought Leadership : Organize webinars, roundtables, and flagship events to position Great Learning as a trusted advisor to enterprise clients.

(ref : iimjobs.com)