Senior Campaign Manager

Department : Demand Generation

Location : Bangalore

Purpose : TAU Group is hiring a Senior Campaign Manager for its Bangalore office.  He / She will report to the Head of Marketing. The role will be responsible for defining the campaign strategy for our products aligned to business requirements, driving the execution end-to-end, market research.

Reporting to : This position will report to the Head of Marketing

Responsibilities :

1. Create marketing strategies that focus on driving revenue, profitable campaigns and customer acquisition in a manner that supports business growth, enhances brand equity, drives awareness2. Manage new leads and new customers acquisition campaigns, customer retention and traffic-driving campaigns, content marketing, display advertising, search marketing, affiliate marketing, retargeting & social media marketing.3. Understanding of various online marketing channels (Like - Adwords, Facebook Ads, LinkedIn ads, Twitter ads, email, SEM, contextual, affiliate, etc.)4. Analyze campaign performance data and optimize the campaign

Certification :

Certification Name :    Google Adwords, Google Analytics

Mandatory : Google Adwords

Experience :  8 to 10yrs

Technical Competencies :

Product understanding

Product Roadmap

Marketing Strategy

Inbound marketing understanding

Performance Benchmarking

Competitor research Analysis

Understanding the Buyer

Basic SEO skills

Adwords, Google tag manager, PPC, Google Analytics, Facebook ads

Analytics And Data Analysis for stastical content preperation

Excellent communication skill

Behavioural Competency :

Multi-tasking

Project Management

Ability to Prioritize

Stakeholder Management

Ability to Prioritize

Accepts responsibility and is accountable for the outcomes of work

Stands by decisions and principles even in the face of strong opposition or threats

Pursues a course of action tenaciously to achieve goals and objectives

Identifies linkages, relationships and power structures and plays to decision makers

Maintains consistently high standards of work, loyalty, honesty and commitment

Leadership Competency :

Team Management

Mentorship

Builds behind the scenes support for ideas

Uses knowledge and experience to influence others

Is approachable and open with information

Generates practical and commercially / financially viable ideas for improvement that align with business objectives and strategy

Encourages others to seek opportunities for improvement and adopts others’ ideas

Builds shared understanding of a business across different teams and encourages contributions from others

Key Performance Indicators (KPI) :

No / . of Quality Leads Generated

CPL Optimization

Market Research, Competitive Research & Pricing Strategy of current product lines.