Digital Marketing Lead
Location : Bangalore (On-site)
Experience : 5 to 8 Years
Notice Period : Immediate joiners or max. 30 days
Qualification : MBA in Sales & Marketing (Mandatory)
Must-Haves (Strict Criteria) :
- Experience in IT Services (preferably QA industry)
- Proven track record leading small marketing teams in companies with - 50M+ revenue or funding
- Hands-on expertise in lead generation tools : LinkedIn Sales Navigator, Lusha, etc.
- Strong knowledge of SEO, social media, website & digital presence management
- Proficiency in marketing automation, email marketing, CRM, GSuite, MS Office
Key Responsibilities :
Manage and execute lead generation and marketing campaignsOversee SEO, website, and social media presence in coordination with partnersSet up and manage marketing automation and email campaignsCoordinate creation of whitepapers, case studies, and customer testimonialsEnsure strong online visibility on external platforms and digital portalsTrack and report on traffic, campaign performance, and SEO metricsDrive brand awareness and inbound marketing strategy aligned to business goalsref : iimjobs.com)