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IT Digital Program Manager - Web & Marketing Operations

IT Digital Program Manager - Web & Marketing Operations

engineers mindBangalore, India
25 days ago
Job description

Location : Bangalore.

Experience : 6+years.

About the Role :

  • We are seeking an experienced and highly organized Digital Program Manager to lead the orchestration of our digital release lifecycle from web updates to campaign launches.
  • This role bridges the gap between our content, SEO, development, analytics, and paid media teams to ensure every initiative goes live with precision, speed, and measurable impact.
  • You will own the digital release workflow, monitor performance, and drive alignment across departmentsensuring high-quality web experiences that support user engagement and business conversion goals.

Key Responsibilities :

Digital Release Management :

  • Own and manage the digital release calendar with clear timelines, dependencies, and stakeholders.
  • Coordinate all steps in the digital workflow : .
  • Content creation and SEO optimization.
  • Development and QA.
  • Analytics tracking setup (GA4, UTM).
  • Advertising campaign alignment.
  • Final approval and go-live.
  • Serve as the single point of accountability for timely, error-free website and campaign launches.

    • Quality Control & Site Performance :

  • Conduct pre-launch QA using tools like SEMrush, Screaming Frog, and PageSpeed Insights.
  • Ensure pages meet SEO, mobile responsiveness, and accessibility standards.
  • Monitor uptime, site speed, and technical health post-release.

    • Cross-Functional Alignment :

  • Facilitate weekly syncs across content, SEO, dev, analytics, and media teams.
  • Act as a communication hub and escalation point for blockers.
  • Maintain documentation, checklists, and release SOPs to standardize execution.

    • Continuous Improvement :

  • Run post-release retrospectives to identify gaps and refine processes.
  • Monitor performance analytics and implement lessons learned into future cycles.
  • Ensure roadmap visibility and alignment across marketing and product functions.

    • Key Performance Indicators (KPIs) :

    Release Management :

  • of website releases delivered on time.

    • Website Health :

  • Website uptime, load speed, SEO error rate.

    • User Engagement :

  • Bounce rate, average session duration, total page views.

    • Conversion :

  • Form submissions, content downloads, demo requests.

    • Roadmap Delivery :

  • of digital roadmap items delivered on schedule.

    • Internal Alignment :

  • Stakeholder satisfaction score or feedback post-launch.

    • Issue Resolution :

  • Average time to resolve web-related issues or bugs.

    • Required Skills & Experience :

  • 3-6 years of experience in digital program management, project management, or web operations.
  • Solid knowledge of SEO, analytics tracking (GA4, GTM), UTM tagging, and CMS workflows.
  • Proficiency with SEMrush, Google PageSpeed, Search Console, and QA auditing tools.
  • Familiarity with project tools like Asana, Jira, Notion, or Trello.
  • Strong written and verbal communication skills; able to align cross-functional teams.
  • Organized, proactive, and focused on continuous process improvement.

    • Tools You'll Use :

  • Google Analytics 4, Tag Manager, Looker Studio.
  • SEMrush, Screaming Frog, PageSpeed Insights.
  • CMS platforms (e.g., WordPress, Webflow).
  • Project & collaboration tools (Asana, Notion, Jira, Slack).
  • Microsoft products (Docs, Sheets, Slides).

    • Success in This Role Looks Like :

  • Digital releases go live on time, fully optimized, and error-free.
  • Stakeholders are informed, engaged, and aligned.
  • Website engagement metrics improve with each iteration.
  • Technical SEO issues and bugs are identified and resolved proactively.
  • Campaigns launch with full tracking, aligned messaging, and measurable ROI.

    • ref : iimjobs.com)

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