Performance Marketing & Website Manager

Position Overview

We are seeking a highly skilled and data-driven Performance Marketing & Website Manager to oversee digital marketing campaigns, optimize online sales performance, and manage our e-commerce website for our ladies’ garment brand. This role requires strong analytical abilities, hands-on campaign management experience, and a deep understanding of e-commerce user experience, website operations, and fashion-centric branding.

Key Responsibilities

1. Performance Marketing

Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, Instagram, and other relevant channels .

Manage full-funnel performance —awareness, consideration, and conversion campaigns.

Conduct A / B testing for creatives, audiences, landing pages, and ad copy.

Monitor KPIs including ROAS, CPA, CTR, CPC, Conversion Rate , and generate regular reports.

Develop remarketing and retargeting campaigns to increase repeat purchases.

Collaborate with the creative team to produce engaging ad content tailored to women’s fashion.

Manage influencer performance tracking where required.

2. Website Management & E-Commerce Operations

Oversee day-to-day website activities on Shopify / WooCommerce / Magento (as applicable).

Ensure product listings are accurate with high-quality images, descriptions, pricing, sizing, and inventory updates .

Improve user experience (UX) , website speed, and mobile responsiveness.

Coordinate with developers for technical updates, bug fixes, and feature improvements.

Implement SEO best practices —on-page, Meta tags, blogs, schema data, etc.

Set up and optimize conversion tracking, pixel integrations , and website analytics.

Manage homepage banners, promotional updates, festive campaigns, and new arrivals.

Work with operations team to ensure smooth order flow, COD verification, and logistic integration.

3. Data Analysis & Reporting

Track and analyse customer behaviour, funnel drop-offs, and buying patterns .

Maintain dashboards and weekly / monthly performance reports.

Recommend strategies based on data insights to increase sales and reduce CAC.

Perform competitive analysis for pricing, products, and promotions.

4. Growth & Strategy

Plan and execute sales campaigns, festive offers, and product launch strategies .

Optimize landing pages to improve conversion rate.

Suggest and implement automation flows (email, SMS, WhatsApp) to boost retention.

Identify new digital channels and partnership opportunities.

Qualifications & Skills Required

Bachelor’s degree in Marketing, Business, E-Commerce, or related field.

2–5 years of experience in performance marketing , preferably in e-commerce or fashion industry .

Strong knowledge of Facebook Ads Manager, Google Ads, Google Analytics 4, Shopify / WooCommerce, and SEO tools .

Hands-on experience with website management, tracking tools, pixel setup, and analytics.

Ability to analyse data and derive actionable insights.

Understanding of women’s fashion trends and customer behaviour (added advantage).

Excellent communication, coordination, and project management skills.

Key KPIs

ROAS (Return on Ad Spend)

CAC (Customer Acquisition Cost)

Website Conversion Rate

AOV (Average Order Value)

Organic Traffic Growth

Repeat Purchase Rate

Campaign Performance Metrics

Work Environment

Full-time role

Office-based / Hybrid (as per company policy)

Fast-growing ladies’ garment e-commerce brand