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Sales Leader – D2C Premium Dairy
Bankai AgrifoodIndia19 days ago
Job descriptionCustomer Acquisition & Subscription Growth – Achieve monthly subscription targets of new customers KPI : Number of new subscribers per month Customer Retention & Experience – Maintain high customer satisfaction and reduce churn. KPI : Retention rate & churn percentage Benchmark : ≥ 90% retention, ≤ 5% churn monthly Revenue & Profitability Growth – Drive recurring revenue through subscriptions and upsell value-added products (curd, paneer, buttermilk, ghee). KPI : Monthly recurring revenue (MRR) Distribution & Delivery Management – Ensure efficient last-mile delivery and logistics for customer orders. KPI : On-time delivery rate Benchmark : ≥ 95% on-time delivery Marketing & Brand Visibility – Plan and execute hyperlocal campaigns in Vadodara to strengthen brand presence and app adoption. KPI : Campaign ROI, app adoption, brand visibility Benchmark : ROI ≥ 3x on digital spends Sales Team Leadership – Recruit, train, and manage a small high-performance sales and delivery team. KPI : Team productivity vs. target Benchmark : ≥ 90% target achievement Compliance & Quality Assurance – Ensure adherence to hygiene, FSSAI, timely delivery and customer service standards. KPI : Timely Delivery & Customer complaints resolved within SLA Strong sales leadership experience in D2C / E-commerce business models Proven track record in subscription growth and retention Excellent understanding of dairy / FMCG sector and consumer behavior Deep knowledge of Vadodara city market and customer demographics Digital marketing, analytics, and customer lifecycle management skills Team management, communication, and leadership abilities Ability to manage sales, marketing, and logistics end-to-end
Position : Sales Leader – D2C Premium Dairy (Subscription & Value-Added Products)
Location : Vadodara, Gujarat (with expansion scope across Gujarat & India)
Reporting To : Business Head – Agrifood
Purpose
Lead and manage the Direct-to-Consumer (D2C) Premium Fresh Milk (subscription-based) and value-added dairy products business in Vadodara city by driving customer acquisition, retention, sales growth, operational excellence, logistics, and brand visibility. The Sales Leader will be solely responsible for end-to-end sales, marketing, and last-mile delivery management.
Candidate Profile
- Must have prior work experience in Vadodara and strong knowledge of local demographics
- Solely responsible for sales, marketing & logistics / D2C delivery management
- Education : Any graduate; MBA preferred in Sales & Marketing
- Minimum 7–15 years of experience in D2C Milk / Dairy product sales
- Additional FMCG sales & marketing experience is strongly preferred
Key Responsibility Areas (KRAs) & KPIs
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Competency Requirements
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