Email Marketing & Lead Generation Specialist

About UpRise Labs :

Uprise Labs is a venture and innovation studio focused on accelerating the growth of AI-native, tech-first start-ups with global potential. We partner with ambitious companies and founders to co-build transformative solutions at the intersection of technology, automation, and real-world impact.

Role Overview :

This role involves driving lead generation through email and automation-led campaigns across Indian and international markets. The candidate will plan, execute, and optimize outreach programs to build qualified pipelines and improve conversion efficiency.

Key Responsibilities :

• Plan and manage end-to-end email marketing campaigns focused on B2B lead generation.
• Set up automation workflows, drip sequences, and audience segmentation.
• Manage CRM data and maintain lead hygiene across platforms.
• Identify, qualify, and nurture leads from multiple sources including email, LinkedIn, and outbound databases.
• Use analytics to monitor campaign performance and optimize for open, click, and conversion rates.
• Work closely with the sales and marketing teams to align campaigns with pipeline objectives.
• Ensure compliance with email regulations (GDPR, CAN-SPAM) and best practices.

Requirements :

Preferred :