Ppc Account Executive

Key Responsibilities :

• Strategy & Execution :
• Develop and implement comprehensive PPC strategies aligned with overall marketing goals.
• Campaign Management :
• Plan, launch, and optimize campaigns on platforms such as Google Ads, Bing Ads, and more.
• Keyword Research & Targeting :
• Conduct in-depth keyword research and create targeted campaign structures to maximize relevance and performance.
• Ad Creation & Optimization :
• Write compelling ad copy and work with designers to create effective ad creatives. Run A / B tests on ads and landing pages.
• Performance Monitoring :
• Monitor campaign performance daily; track KPIs like CTR, CPC, conversion rates, and ROAS to identify opportunities for optimization.
• Conversion Tracking & Reporting :
• Set up tracking (pixels, tags, UTM codes) and generate regular reports with actionable insights.
• Budget Management :
• Manage and allocate advertising budgets efficiently to maximize results while staying within budget.
• Collaboration :
• Work closely with internal teams—content, design, analytics—to support integrated marketing initiatives.

Skills Required

Keyword Research, conversion tracking , Google Analytics