PPC Executive

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Company Description

iTechnolabs Inc. is a global IT company headquartered in Canada, with development centers in India and offices in the USA. With 10+ years of experience, 1000+ successful projects, and 230+ team members across 20+ countries , we specialize in mobile app development, web development, AI / ML, blockchain, and digital marketing solutions . Our mission is to deliver innovative, secure, and user-focused solutions that drive growth, ensuring a 94% client retention rate and long-term partnerships worldwide.

Role Description

We are hiring a PPC Executive (Performance Marketer) with strong expertise in managing and optimizing paid advertising campaigns across multiple digital platforms. This is a full-time role.

As a PPC Executive , you will be responsible for developing, executing, and optimizing comprehensive paid advertising strategies that deliver measurable results and maximize ROI for our clients. This role requires a data-driven approach, strategic thinking, and hands-on expertise across major advertising platforms.

Key Responsibilities

• Campaign Management : Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), Amazon PPC, TikTok Ads, LinkedIn Ads, and other relevant paid platforms.
• Google Ads Expertise : Manage and optimize Search, Display, Remarketing, Video, and Performance Max campaigns with a focus on performance and efficiency.
• Social Media Advertising : Execute and scale high-performing campaigns on Facebook and Instagram, leveraging advanced targeting and creative strategies.
• Multi-Platform Media Buying : Strategize and manage media buying initiatives across multiple platforms to achieve optimal reach and performance.
• Continuous Optimization : Regularly analyze and refine targeting parameters, bidding strategies, ad creatives, and copy to improve campaign performance.
• Performance Analysis : Monitor key performance indicators (KPIs), conduct in-depth campaign analysis, and deliver comprehensive, actionable reports to stakeholders.
• Budget Management : Ensure efficient allocation and utilization of advertising budgets while maximizing return on investment.
• Industry Knowledge : Stay current with the latest advertising trends, platform updates, tools, and best practices to maintain competitive advantage.

Qualifications - Core Technical Skills (Must-Have) :

Additional Requirements

What We Offer

Interested

Skills Required

Google Ads, Media Buying, linkedin ads