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BAJO FOODS - Creative Design Lead - Consumer Insight

BAJO FOODS - Creative Design Lead - Consumer Insight

Bajo Foods Pvt LtdBangalore, India
5 days ago
Job description

Creative Design Lead FMCG (Consumer Insight)

Location : Bangalore.

Experience : 5+ years in design, with strong FMCG exposure and at least 2 years in a managerial role.

Function : Brand & Design.

Role Overview :

  • We're looking for a visionary Design Lead to define and drive the visual identity of our fast-growing FMCG brands.
  • This role is for someone who blends strong creative instinct with strategic thinking and executional excellence.
  • If you thrive in fast-paced environments, have a deep understanding of how design builds brand love and drives business impact, this role is for you.

Why Join Us?

  • You'll shape the design language of brands seen by millions across India.
  • You'll work at the intersection of strategy, storytelling, and visual identity.
  • You'll have end-to-end creative ownership, from packaging to digital to offline.
  • You'll lead and mentor a growing team of designers and freelancers.
  • Join a dynamic team that values creative thinking, speed, and aesthetic excellence.

    • Key Responsibilities :

  • Brand & Packaging Design Ownership :
  • Define and evolve the visual identity of each brand across packaging and digital.
  • Lead packaging design for new products and revamps - ensure standout on digital presence, compliance, and resonance with consumers.
  • Set visual tone for sub-brands and product lines while maintaining consistency with master brand.

    • Campaign & Marketing Design :

  • Oversee creative development for 360- brand campaigns - digital ads, social, offline, influencer content, and event collaterals.
  • Align with marketing and content teams on campaign objectives and creative direction.
  • Translate project briefs into high-impact visual storytelling that drives awareness and conversion.

    • Team Leadership & Workflow Management :

  • Mentor and manage a team of in-house designers and external partners (freelancers, agencies).
  • Drive the design workflow for multiple brands and projects across timelines.
  • Conduct regular reviews, give creative feedback, and raise the quality bar.

    • Vendor & Production Oversight :

  • Coordinate with printers and packaging vendors to ensure output quality, color fidelity, and timely delivery.
  • Supervise final mockups, artworks, press approvals, and production specs.

    • Creative Strategy & Innovation :

  • Stay ahead of design trends, competitor visual language, and cultural cues.
  • Push creative boundaries while keeping designs rooted in brand and business goals.
  • Regularly present design strategy and rationale to leadership and cross-functional teams.

    • Qualifications & Skills :

  • Bachelor's / Master's in Design, Communication, or Visual Arts.
  • 5+ years of experience in brand and packaging design, with minimum 2 years in FMCG and team management.
  • Strong portfolio across packaging, branding, digital, and integrated campaigns.
  • Expert in Adobe Creative Suite (Illustrator, Photoshop, InDesign); motion design is a plus.
  • Strong aesthetic sensibility combined with business understanding.
  • Excellent communication and presentation skills.

    • (ref : iimjobs.com)

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    Creative Design Lead • Bangalore, India