Marketing Executive

Job Title : Marketing ExecutiveLocation : Vashi, Navi MumbaiCompany Overview : At Holistic Group, we are more than builders; we are creators of nature-centric living and customized second homes. From land procurement to designing nature themed gated communities with customized homes using innovative technologies and materials, from building it to managing the property, we curate every step.Role Description : We are seeking a dynamic and result-driven Marketing Executive to support our growing marketing vertical. The role requires an agile professional with hands-on expertise in performance marketing, lead generation, CRM management, and branding initiatives. The candidate will play a critical role in executing 360-degree marketing activities, collaborating with agencies, and assisting the Senior Manager in achieving business goalsKey Responsibilities : 1.Strategic Marketing CoordinationExecute 360-degree marketing campaigns, ensuring smooth coordination between digital, offline, and on-ground activities.Liaise with agencies for timely, high-quality deliverables across creative, SEO, media buying, and PR.Assist in implementing marketing automation and new-age tools to streamline workflows.2.Digital Advertising & Lead GenerationManage Google Ads and Meta Ads with monthly budgets of ₹5L+ to achieve defined ROI and lead targets.Optimize campaigns with a focus on reducing CPL and improving ROAS by 10–15% through data insights.Test new paid channels (LinkedIn Ads, influencer-led campaigns, native ads, etc.) to diversify lead flow.3.CRM & Funnel OptimizationManage CRM platforms (SellDo, Interakt, or similar) for efficient lead capture, tracking, and nurturing.Enhance sales funnels, landing pages, and websites in collaboration with tech / agency teams.Deploy WhatsApp, SMS, and email automation for improved lead engagement and conversions.4.Branding & Campaign ExecutionDrive organic growth via social media content calendars and consistent brand messaging on social platforms.Assist in executing branding campaigns including outdoor media, newspaper ads, and event promotions.Coordinate participation in PR events, exhibitions, and conferences to maximize visibility.Use basic Canva skills for internal collaterals, quick creatives, and campaign mockups (design-heavy tasks handled externally).5.Cost Optimization & Market AnalysisNegotiate contracts with vendors and agencies to improve cost efficiency.Drive in-house marketing initiatives to reduce dependency on external partners.Analyze market trends and competitor activities to support strategy alignment and innovation.Preferred Candidate Profile : 2–5 years of proven experience in marketing, preferably in real estate, consumer services, or digital-first industries.Experience handling Google Ads and Meta AdsGood grasp of social media management, SEO basics, and branding activities.Basic designing / editing skills on Canva for quick creatives and collateralsKnowledge about CRM and Whatsapp / SMS / Email Marketing is added advantage