This job offer is not available in your country.
Customer Marketing Executive
Bajaj Consumer CareMumbai, Maharashtra, India7 days ago
Job descriptionUnderstand BCCL’s vision and develop customer marketing strategy in alignment with the business priorities to create demand, increase brand activation and maximize promotion effectiveness across the OT channel Champion channel strategic plans for key retailers and ensure effective planning / implementation of trade activities across the designated channel Proactively identify partnerships and collaboration opportunities by analyzing market strategies, consumer requirements, market potential, and financials Develop annual plan and expenditure phasing for the year in line with trade activities and programs, monitor expense according to plan and review spends on a monthly / quarterly basis Partner with marketing team and business team to generate demand and deepen market penetration and customer retention across geographies Revenue growth Market share Sales performance Design long term and mid-term performance goals for the OT Customer Marketing team in alignment with overall organizational targets and review them in a timely fashion Ensure alignment of Sales and marketing team with demand forecast, availability estimate, marketing campaigns and coordinate with on field sales officers Liaise with brand teams and local sales teams, to ensure clear integration between agreed plans in the areas of merchandising, customer promotions, in-store execution and point-of-purchase materials Review effectiveness of sales strategy and distribution channels and recommend course correction for optimization based on market intelligence and customer feedback analysis Partner with other Departments including Marketing, HR and IT to increase brand awareness, deepen partner relationships and boost channel utilization Brand recognition Customer Acquisition Cost (CAC) Market penetration Review and monitor performance of team members’ and provide requisite developmental support / inputs Drive high performance and recommend training as required for team's continuous development Develop the team and update their knowledge base to cater the organization need Enhance engagement levels of the team, thereby increasing employee satisfaction in the department People performance Workforce engagement Attrition rate Drive process excellence by creating standard framework and uniform processes for OT Customer Marketing team Ensure adherence to organizational policies in all processes including partner and vendor onboarding, sales data management, financial controls, channel adoption, etc. Recommend procedural changes in collaboration with internal stakeholders to improve sales and distribution channel efficiency Accuracy of MIS
Role Purpose
Critical role responsible for increasing demand at retailer and distributor level. The role holder would be responsible for development of customer marketing plans, brand perception, preparation of channel wise trade calendar and execution of in-store activations in order to meet sales objectives in the Organized Trade channel and achieve larger organizational objectives.
Knowledge and Experience
6 -10 years of relevant experience in Sales or TM roles (FMCG Industry), with at least 2 years in Modern Trade / Ecommerce KAM role.
Education and Certifications
- Master’s degree in Sales and Marketing or related field
KEY ACCOUNTABILITIES & ACTIVITIES
Planning, Strategy & Financials
Operational / Functional
People / Self Development
Policies, Processes and Procedures
Create a job alert for this search
Marketing Executive • Mumbai, Maharashtra, India
Related jobs)
- Promoted
Digital Marketing Executive
Network People Services Technologies Ltd. (NPST- Banking and Payment Solutions)Thane, Maharashtra, India The ideal candidate will be a detail-oriented Digital Marketing Executive and will support and drive both online and offline marketing initiatives.
The role involves executing brand-building activit...Show moreLast updated: 12 days ago
- Promoted
Marketing Executive
Friztydombivli, maharashtra, in We’re a fast-growing D2C personal care brand, and we’re looking for a storyteller who can turn product features into emotional hooks and help our marketing and video content stand out.Write high-co...Show moreLast updated: 30+ days ago
- Promoted
Technical and Marketing Executive
Shrihans Electrical Private LimitedMumbai, Maharashtra, India Shrihans Electricals Pvt Ltd (SEPL) is seeking a dynamic and proactive Marketing Executive to join our team.The Marketing Executive will play a crucial role in driving customer engagement and expan...Show moreLast updated: 30+ days ago
- Promoted
Influencer Marketing Executive
Caresmith IndiaMumbai, Maharashtra, India If you live and breathe social media, love working with influencers, and can spot the next big trend before it blows up—this role is for you!.
We’re a personal care brand making self-care fun, effec...Show moreLast updated: 30+ days ago
- Promoted
Marketing Executive
Vijayanand TravelsMumbai, Maharashtra, India We’re Hiring : Marketing Executives Locations : Mumbai Experience : 5–10 Years We’re looking for energetic Marketing Executives to grow our Parcel Booking and Bus Hire (Marriage, Corporate Events, ...Show moreLast updated: 8 days ago
- Promoted
Marketing Manager
CloudFronts - AI First Microsoft Solutions PartnerKalyan-Dombivli, IN Experience : 8 + Years Relevant.Joining Period : Immediate to 30 Days.CloudFronts is a 100% Dynamics 365 focused Microsoft Solutions Partner helping Teams & Organizations worldwide solve their Comple...Show moreLast updated: 30+ days ago
- Promoted
Senior Influencer Marketing Executive
Tonic WorldwideMumbai, Maharashtra, India Develop and execute influencer marketing strategies and creative campaigns.Identify and build relationships with prominent influencers and thought leaders.
Attend relevant events for networking and ...Show moreLast updated: 20 days ago
- Promoted
B2B Marketing Manager
Work Store LimitedWorli, Maharashtra, India Company Profile : WORKSTORE LIMITED is a leading distributor of premium commercial and industrial solutions in India.We are the exclusive partner for globally renowned brands including Dyson Hand D...Show moreLast updated: 9 days ago
- Promoted
CRM & Sales- Executive
Wellbeing Nutritionmumbai, maharashtra, in We’re Hiring : CRM & Sales Executive (CRM & Sales).This role isn’t about cold calling — it’s about.Build long-term relationships with customers through proactive engagement and follow-ups.Collaborat...Show moreLast updated: 9 days ago
- Promoted
Retention Marketing (CRM) Executive
NuaMumbai, Maharashtra, India Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women’s wellness in India.Starting with our innovative, chemical-free and India’s only fully customizable sanitary pads, we are ...Show moreLast updated: 9 days ago
- Promoted
Influencer Marketing Executive
BecoMumbai, Maharashtra, India Job Title - Influencer Marketing - Executive.We make everyday home and kitchen products using natural ingredients and sustainable alternatives.
Our goal is simple : better products for you, without h...Show moreLast updated: 18 days ago
- Promoted
Marketing Executive
DreamzKrraftMumbai, Maharashtra, India DreamzKrraft is a leading wedding planning company that specializes in curating unforgettable weddings.We offer various services such as venue selection, decor design, entertainment and personalize...Show moreLast updated: 30+ days ago
- Promoted
Sr Executive / AM, Marketing
Saregama India Ltd.Mumbai, Maharashtra, India Will be responsible for Bhojpuri and Chhattisgarhi music marketing.Understanding, analyzing & interpreting data.Keeping track on digital presence of the top singers and musicians of these.Handle in...Show moreLast updated: 20 days ago
- Promoted
Marketing and Sales Executive
P-FAB Structures Pvt LtdMumbai, Maharashtra, India The candidate for this position will excel at creating and closing new opportunities.By using a consultative approach to selling, this person will use their expertise to identify and qualify leads,...Show moreLast updated: 30+ days ago
- Promoted
Influencer Marketing Executive
mCaffeineMumbai, Maharashtra, India Caffeine is India’s 1st caffeinated personal care brand with an exciting range of Caffeinated products for young and aspiring millennials.
We believe in Confidence over all skin & body biases.Redefi...Show moreLast updated: 30+ days ago
- Promoted
Sales Marketing Executive
Pharma ClickMumbai, Maharashtra, India Freshers / Interns Required Only.PharmaClick is a rapidly growing platform connecting pharma professionals and driving industry growth.
We're looking for talented Sales & Marketing professionals to jo...Show moreLast updated: 7 days ago
- Promoted
CRM & Marketing Database Executive
A chemical manufacturingMumbai, Maharashtra, India CRM & Marketing Database Executive.Mumbai, Santacruz (East) (Office-based).Salary Range - up to 35,000 per month.CRM & Marketing Database Executive.
The role involves ensuring accuracy of customer / p...Show moreLast updated: 12 days ago
- Promoted
Digital Marketing Executive
Smotect Azaadimumbai, maharashtra, in Job Description : Performance Marketing Executive.Position : Performance Marketing Executive.Experience : At least 6 months - 1 year.
Education : BMM graduate or Digital Marketing certification.Smotect ...Show moreLast updated: 7 days ago