Key Account Manager (KAM) - Modern Retail

Job Description

Job Title :

Key Account Manager – Modern Retail

Location : Bangalore, India

Job Objective :

To manage and grow key modern retail accounts by driving sales, ensuring business sustainability, and achieving company objectives in the kitchen and home appliances category.

Key Responsibilities :

Key Account Management :

Develop and maintain strong, long-term relationships with key modern retail accounts (such as Reliance Digital, Croma, Vijay Sales, Metro, Walmart, etc.) to ensure consistent business growth and product visibility.

Sales & Revenue Management :

Plan, forecast, and achieve sales targets as per the Annual Operating Plan (AOP) for modern trade and institutional channels.

Business Development :

Identify and onboard new retail partners to expand the company’s presence across regions and ensure seamless product availability and supply.

Account Performance Monitoring :

Track sales performance, new product placements, promotions, and collection status for each key account.

Customer Interface :

Act as a single point of contact for key retail customers and internal stakeholders to resolve issues, coordinate promotions, and manage operational efficiencies.

Strategic Planning :

Support implementation of company-wide sales and marketing initiatives to increase market share within the kitchen and home appliance category.

Cross-functional Collaboration :

Work closely with marketing, supply chain, finance, and product teams to ensure timely deliveries, stock availability, and brand consistency.

Reporting & Analysis :

Provide regular updates and reports on sales performance, market trends, and competitor activities.

Key Skills & Competencies :

Proven experience in Key Account Management / Modern Trade Sales within the Kitchen & Home Appliances / Consumer Durables / Electricals manufacturing sector.

Strong negotiation, relationship management, and analytical abilities.

Experience handling large-format retail chains and modern trade partners.

Proficiency in CRM tools and MS Office Suite .

Strong business acumen with a customer-centric approach.

Reporting To :

Head – Modern Trade / National Sales Head

Requirements

Experience : 7–10 years

Educational Qualification :

Bachelor’s degree in Business, Sales, or Marketing (MBA preferred)

Requirements

Educational Qualification : Bachelor’s degree in Business, Sales, or Marketing (MBA preferred) Job Objective : To manage and grow key modern retail accounts by driving sales, ensuring business sustainability, and achieving company objectives in the kitchen and home appliances category. Key Responsibilities : Key Account Management : Develop and maintain strong, long-term relationships with key modern retail accounts (such as Reliance Digital, Croma, Vijay Sales, Metro, Walmart, etc.) to ensure consistent business growth and product visibility. Sales & Revenue Management : Plan, forecast, and achieve sales targets as per the Annual Operating Plan (AOP) for modern trade and institutional channels. Business Development : Identify and onboard new retail partners to expand the company’s presence across regions and ensure seamless product availability and supply. Account Performance Monitoring : Track sales performance, new product placements, promotions, and collection status for each key account. Customer Interface : Act as a single point of contact for key retail customers and internal stakeholders to resolve issues, coordinate promotions, and manage operational efficiencies. Strategic Planning : Support implementation of company-wide sales and marketing initiatives to increase market share within the kitchen and home appliance category. Cross-functional Collaboration : Work closely with marketing, supply chain, finance, and product teams to ensure timely deliveries, stock availability, and brand consistency. Reporting & Analysis : Provide regular updates and reports on sales performance, market trends, and competitor activities. Key Skills & Competencies : Proven experience in Key Account Management / Modern Trade Sales within the Kitchen & Home Appliances / Consumer Durables / Electricals manufacturing sector. Strong negotiation, relationship management, and analytical abilities. Experience handling large-format retail chains and modern trade partners. Proficiency in CRM tools and MS Office Suite. Strong business acumen with a customer-centric approach.