Content Strategist

Role Overview :

We are seeking an experienced and visionary Senior Content Strategist with a minimum of 5 years of proven expertise in the IT / technology domain . The ideal candidate will be responsible for leading content initiatives, shaping brand narratives, and developing innovative content strategies that drive engagement, thought leadership, and business impact. This role requires a blend of creativity, analytical thinking, and leadership skills to align content with Hack2skill’s overall marketing and organizational goals.

What You’ll Do :

As a Senior Content Strategist, you will :

• Lead and own the content strategy across multiple platforms (campaigns, website, blogs, newsletters, social media, and events).
• Conceptualize and drive high-impact campaigns that resonate with tech-savvy and professional audiences.
• Guide and mentor junior writers / content creators , ensuring consistency, quality, and brand alignment.
• Collaborate cross-functionally with design, marketing, and product teams to deliver integrated and cohesive campaigns.
• Research emerging IT industry trends, competitors, and audience insights to craft data-driven strategies.
• Optimize all content for SEO, readability, and lead generation , leveraging analytics to refine strategies.
• Draft, review, and elevate content for innovation programs, hackathons, webinars, and IT-focused initiatives.
• Ensure that all content reflects Hack2skill’s brand voice, positioning, and strategic objectives.
• Track, measure, and report the impact of content campaigns, continuously innovating for improved performance.

You Should Have :