Content Strategist - IT

Key Responsibilities :

• Create high-quality, engaging, and impactful content for marketing campaigns, websites, blogs, newsletters, social media, and event promotions
• Develop and execute content strategies aligned with Hack2skills goals, tone, and brand voice
• Ideate and write persuasive campaign content designed to drive engagement, lead generation, and conversions
• Collaborate cross-functionally with design, marketing, and product teams to create integrated content experiences
• Conduct in-depth research on IT industry trends, audience preferences, and competitive content to ensure originality and relevance
• Optimize content for SEO, readability, and audience engagement using the latest tools and techniques
• Draft targeted content for innovation programs, hackathons, webinars, tech events, and developer community Master's or Bachelors degree in Marketing, Journalism, Communications, or a related field
• Minimum 2 years of professional content writing experience, specifically in the IT / technology domain
• Proven ability to conceptualize and create campaign-based content that resonates with technical audiences
• Excellent writing, editing, and proofreading skills with strong attention to detail
• Knowledge of SEO best practices, keyword research, and familiarity with content performance metrics
• Experience with content management and marketing tools (e.g., WordPress, SEMrush, Google Analytics)
• Strong organizational and project management skills with the ability to juggle multiple priorities
• A creative thinker with a passion for innovation, storytelling, and audience engagement

(ref : iimjobs.com)