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Senior Content Strategist & Solutions Content Lead

ConfidentialNoida

8 days ago

Job description

Key Responsibilities :

Strategic Content Planning :

Develop and execute comprehensive content strategies that align with client offerings, automation solutions, and overall marketing goals.

Content Development & Optimization :

Create, edit, and optimize content across various digital formats including blogs, web pages, whitepapers, case studies, solution briefs, infographics, and press releases.

Thought Leadership & Executive Ghostwriting :

Craft high-impact thought leadership articles and ghostwrite for CXOs and executives to elevate brand authority.

Multiformat Content Creation :

Ideate and produce content for podcasts, corporate videos, webinars, and other multimedia platforms.

Marketing & Sales Collateral :

Develop impactful marketing materials such as campaign landing pages, brochures, service portfolios, and info-graphics to support lead generation and sales.

Research & Industry Analysis :

Utilize market research and industry data to create credible, insightful, and forward-thinking content.

Leverage Tech & Automation :

Use marketing automation tools and AI-powered platforms to improve content development speed and efficiency.

Performance Monitoring :

Track content performance using SEO and analytics tools to measure effectiveness and optimize for search and engagement.

Project & Stakeholder Management :

Manage multiple content projects simultaneously, ensuring deadlines, quality, and client satisfaction.

Innovation & Best Practices :

Stay updated on evolving content trends, tools, and formats to enhance content impact and storytelling.

Qualifications & Experience :

Bachelor's degree in Communications, Journalism, Marketing, or related field (Master's preferred)

5–6 years of proven experience in content creation and strategy, preferably in technology, consulting, or marketing automation domains

Strong portfolio demonstrating success across various content formats and industries

Deep understanding of B2B and B2C content landscapes (tech, BFSI, pharma, education, retail, engineering, manufacturing)

Expertise in SEO, content analytics, CMS, and marketing automation tools

Proven ability to ghostwrite for executives and craft engaging narratives

Skills Required

Content Strategy, ghostwriting, thought leadership , Marketing Collateral, Seo

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Content Strategist • Noida