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Digital Marketing Manager

Digital Marketing Manager

Hinduja Tech LimitedChennai, India
7 days ago
Job description

About Hinduja Tech Hinduja Tech is a global leader in sustainable mobility engineering and digital solutions, delivering transformative impact across passenger vehicles, commercial vehicles, and e-mobility sectors. As a vital part of the Hinduja Group, we serve over 100 global OEMs, Tier 1 suppliers, and innovative mobility players worldwide.

Role Overview

As a marketing manager, you will strategically lead the global marketing programs, shaping Hinduja Tech’s brand narrative to drive differentiation and business growth. You will spearhead high-impact sales enablement initiatives, content strategies, and demand generation campaigns while ensuring cohesive brand positioning across markets. This is a key role requiring experience in complex B2B environments, overseeing cross-functional teams, and engaging with senior stakeholders.

Key Responsibilities

Develop and own the end-to-end global marketing strategy aligned with Hinduja Tech’s vision as a premium, differentiated brand in sustainable mobility

Lead creation of compelling content and world-class digital sales assets—brochures, case studies, presentations, and website copy—for multiple offerings and joint offerings

Oversee integrated go-to-market campaigns, leveraging market research and analytics to target prioritized segments effectively

Drive event management programs including industry forums, technical conferences, webinars, and executive roundtables

Partner closely with sales, offerings, and executive leadership to align messaging, enable pipeline generation, and demonstrate marketing ROI

Champion brand governance, ensuring consistent adoption of refreshed brand guidelines and governance frameworks

Key Success Measures

Significant improvement in global brand awareness

Successful execution of strategic content and campaign initiatives contributing to measurable pipeline growth

Enhanced stakeholder engagement and satisfaction across internal and external audiences

Consistent adherence to brand governance and elevated content quality benchmarks

Required Qualifications & Skills

Bachelor’s / master’s degree in marketing, Business, or related discipline

10+ years of progressive B2B marketing experience—ideally in automotive, engineering, or technology domains

Proven expertise in managing full-funnel marketing campaigns, sales enablement, and brand positioning

Strong leadership and team management skills with the ability to influence cross-functional stakeholders globally

Experience in digital content strategy, SEO, marketing automation, and analytics tools

Exceptional communication, storytelling, and presentation skills targeting senior executives and technical audiences

Agile mindset with a track record of delivering results in fast-paced, matrixed environments

Preferred Qualifications

Experience in sustainable mobility, automotive engineering, or technological innovation markets

Knowledge of global markets and multicultural marketing approaches

Why Join Hinduja Tech?

Conceive and execute marketing campaigns for a visionary global company revolutionizing next-generation mobility solutions

Collaborate with diverse, high-calibre teams across geographies

Opportunity to shape strategic brand positioning and accelerate business growth

Access to continuous learning and leadership development

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Digital Marketing Manager • Chennai, India

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