Digital Marketing Executive

Protocol –  , a leading training and development company in Bangalore, looking for a dynamic  Digital Marketing Executive  to drive our online presence and generate high-quality organic leads through smart SEO and impactful social media strategies.

Key Responsibilities :

Implement and manage  SEO strategies  to improve website traffic, keyword ranking, and domain authority.

Conduct detailed  keyword research, competitor benchmarking, and backlinking efforts .

Plan and execute  social media campaigns  on  Instagram and LinkedIn  to increase brand awareness and engagement.

Track and analyze performance metrics across all digital platforms and optimize accordingly.

Stay updated with the latest trends in  performance marketing , Google algorithm changes, and social media best practices.

Required Skills :

Strong understanding of  SEO, keyword research, on-page / off-page optimization, and backlink strategies .

Hands-on experience with tools like  Google Analytics, Search Console, SEMrush, Ubersuggest , etc.

Proficiency in managing  LinkedIn and Instagram  for brand marketing and lead generation.

Knowledge of  performance marketing  and paid digital campaigns (preferred).

Creative thinking with the ability to translate data insights into actionable campaigns.