Digital Marketing Executive

Company Description

Established in 1990, Bharath International Travels (BIT) has a strong team of experienced and dedicated travel professionals committed to delivering WOW experiences to its customers. With offices in Bangalore, Mysore, Pune, Hyderabad, Shimoga, Davengere, and Mangalore, BIT provides access to over 700 locations in more than 60 countries spanning six continents, and 40 locations in 23 cities of India.

Role Description

This is a full-time on-site role for a Digital Marketing Executive located in Bengaluru. The Digital Marketing Executive will be responsible for developing, implementing, and managing marketing campaigns that promote BIT’s products and services.

Key Responsibilities

• Develop, implement, and optimize digital marketing campaigns across social media, email, and paid channels.
• Create engaging content for travel products, services, and experiences across digital platforms (blogs, social posts, website, newsletters).
• Manage and analyze web analytics to track performance, user engagement, and ROI.
• Lead social media marketing strategies , including content planning, publishing, and monitoring.
• Execute and optimize lead generation activities via organic and paid campaigns.
• Research and monitor travel industry trends to craft relevant and impactful marketing content.
• Collaborate with sales, product, and design teams to ensure content and campaigns align with business objectives.
• Prepare marketing reports and present actionable insights for growth.