Audience Growth & Engagement Lead (Hindi)

About the job

Role Overview

As the Digital Video Lead - Hindi , you will oversee video content creation, distribution, optimization, and performance across YouTube, Instagram, Facebook, X / Twitter, LinkedIn, OTT platforms, and emerging digital spaces. You will combine editorial strength with data-driven decision-making to deliver high-impact videos that resonate with diverse audiences.

Key Responsibilities

• Leadership & Strategy
• Lead and mentor the digital video team, setting clear KPIs for audience growth, engagement, and monetization.
• Develop and execute a multi-platform video content strategy aligned with editorial and brand goals.
• Identify emerging platforms, formats, and trends to keep Republic Digital at the forefront of digital video innovation.
• Content & Editorial
• Oversee ideation, production, and publishing of videos tailored for each platform’s audience and format.
• Ensure strong editorial judgment, relevance, and storytelling quality in all content.
• Plan and coordinate coverage for breaking news, live events, and special projects across platforms.
• Optimization & Growth
• Implement best practices for SEO, metadata, hashtags, tagging, and audience targeting across platforms.
• Use analytics and insights to refine content strategies, improve rankings, and increase reach.
• Monitor competitor strategies and industry benchmarks to identify opportunities.
• Compliance & Standards
• Manage copyright compliance, platform policies, and Content ID systems where applicable.
• Maintain brand voice, accuracy, and credibility across all digital video outputs.

Qualifications

Skills & Competencies

Required :

Preferred :

What We Offer