Digital Content and Engagement Lead

Company Description

Lucky Silk Store is a Delhi-based premium ethnic wear label celebrating the beauty of Indian craftsmanship with a contemporary touch.

From timeless silhouettes to intricate detailing, our creations bring together comfort, culture, and modern design sensibilities.

We are a growing our fashion house,In a process of building a new premium Indian women wear brand

Currently expanding our creative and digital presence

Our focus is on building an in-house team that brings storytelling, design, and fashion aesthetics together to create something truly beautiful.

Instagram : @luckysilkstore.Official

Role Description

This is a full-time, on-site role for a Social Media Manager based in Delhi, India. The Social Media Manager will be responsible for creating, implementing, posting and analyzing social media strategies to enhance brand presence and engagement. Day-to-day tasks include managing social media accounts, creating and posting content, monitoring audience interactions, Communication on comments, Dms and optimizing campaigns to meet marketing goals. Collaboration with cross-functional teams to align content strategy with broader marketing initiatives is a key part of this role.

Qualifications

• Proficiency in Social Media Marketing and Social Media Optimization (SMO)
• Create and manage engaging content for Instagram, Pinterest, and Facebook
• Plan and coordinate fashion shoots, reels, and campaigns
• Write creative captions and track performance metrics
• Work closely with our founders and creative team to shape brand identity
• Love and experience in Fashion field a must
• Strong Communication and Writing skills
• Experience in developing and executing Content Strategy
• Analytical skills to track performance metrics and optimize campaigns
• Familiarity with social media management tools and emerging trends
• Ability to collaborate effectively with team members across various departments
• Bachelor's degree in Marketing, Communications, or a related field preferred
• Prior experience (3-4 years) in a similar role is an advantage