Regional Transformation Lead | Tier 1 FMCG

About Our Client

• The hiring company is a Tier 1 Global FMCG

Job Description

The Regional Omnichannel Transformation Lead will be the single point of contact for their respective region in driving the offline transformation initiatives and premediate / mitigate risk & issues within their purview with a robust tracker.

1.Distributor-led expansion

the number of overall outlets via PSR incentive-based and Nielsen list

2.Distribution Architecture Revamp

1.Streamline and consolidate key distributors in top 200 towns

deeper penetration through super and sub-distributor (multi-layer distribution) in remaining / long tail towns

3.Servicing frequency

1.Tailored visit frequency based on outlet needs and unlock capacity to drive new store addition

top outlets extraction

and grow share & sales in top outlets via retailer loyalty program and footprint expansion

5.Salesforce productivity

1.Increase +30% revenue / salesperson via strong adherence on market work (time in market, outlet visits per day, time in outlet)

& SFA adoption

the adoption of new ways of work with the improved DMS & SFA.

The Successful Applicant

A successful Regional Transformation Lead should have :

• Tier 1 / Tier 2 MBA only with 6 to 8 years of Post MBA experience - (Batches 2017, 2018, 2019)
• Tier 1 FMCG background candidates only
• Mandatorily done a front -end ASM - general Trade stint along with a strategic role at the regional / national level
• Multiple roles open across - Mumbai, Gurgaon, Bengaluru, Kolkata