We are looking for a seasoned / experienced Google Ads Specialist, to be based in our Mumbai HQs.
Someone with at least 2 + years of experience, having worked with fast paced Adtech agencies or
companies in a dynamic, high-performance work atmosphere.
Core Responsibilities
- Apply appropriate analysis and optimization techniques to scale paid media performance
campaigns on Google Ads
Run both regular as well as retargeting campaigns on Search + Display campaigns on GoogleConstruct top targeting segments based on campaign goals through demographic data, Affinitymarkets, Custom Audiences, and other available data
Use data from Google Ads as well as our internal data tools to expand, evolve, and optimize paidperformance campaigns
About the Role
Perform daily account management for websites targeted to the US / UK Markets, across variouscategories like Travel, Retail, Finance, Health, etc.
Provide conversion-focused ad creative direction and write ad copies based on past dataLearnings
Generate weekly and monthly reporting for all major metrics, goals tracking & revenue trackingMonitor and administer web analytics dashboards, reports and key reporting tools, and identifykey areas of importance in accordance to internal performance goals
Work closely with the in-house team to ensure targets are hitStaying current with best practices, strategies, and industry standards related to social mediamarketing, search engine marketing, analytical & eCommerce tactics
Stay on top of Google Ads PoliciesWhat skills & experience do you need?
At least 2+ years running conversion focused digital advertising campaigns on Google Ads, withROI-related KPIs
Highly proficient in Adwords EditorComfortable with A / B testing methodsExcellent with ExcelExperience in working in the US / CA market a plusAd copywriting experience with Google Ads audience as the target