Senior Associate- Influencer Marketing

Job Summary :

The Senior Associate - Influencer Marketing will be responsible for end-to-end execution of influencer marketing campaigns. This role involves collaborating with brands, identifying the right creators, negotiating costs, managing campaign timelines, tracking performance, and ensuring impactful content delivery. The ideal candidate is proactive, detail-oriented, has strong communication skills, and is well-versed with social media trends and creator communities.

Key Responsibilities :

1. Campaign Planning & Strategy

• Collaborate with the planning and strategy team to understand brand objectives and target audience.
• Suggest creative campaign ideas aligned with brand goals.
• Research trends, hashtags, and relevant content formats to maximize campaign impact.

2. Influencer & Creator Management

3. Campaign Execution & Management

4. Performance Tracking & Reporting

5. Client & Stakeholder Management

6. Market Research & Trend Analysis