Zonal Manager - South
ConfidentialHyderabad / Secunderabad, Telangana, India4 days ago
Job descriptionRetail Marketing : Deep understanding of ground-level retail branding and visibility execution. Proven experience in Kirana / mass retail outlet branding, including multi-state projects. Vendor Management : Hands-on experience in managing regional / national vendors for execution. Should have driven vendor negotiation, alignment, and quality control. Budget & P&L Exposure : Must have worked on budget planning, allocation, and tracking at a zonal / regional level. Familiarity with P&L impact of trade marketing activities. Should have managed or guided regional teams directly or indirectly. Experience in reporting to senior marketing or sales leadership (BTL Head / Zonal Marketing Manager / Regional Sales Manager). Not suitable : profiles limited to MIS, coordination roles, or purely execution follow-up without ownership. Prior exposure to Southern states (Andhra Pradesh, Telangana, Tamil Nadu, Karnataka, Kerala) is good to have Proficiency in local languages (Telugu, Tamil, Kannada, Malayalam) is a strong plus. Ability to travel extensively across these regions is a must.
Ideal Candidate Profile
Experience
- Overall Experience : 5–7 years
- Domain Expertise : Trade Marketing
- Experience must include retail branding with hands-on exposure to execution of :
- ACP boards
- GSB boards
- Display walls
- Product display stands
- Must have worked on mass-scale retail formats (Kirana stores / Mom & Pop outlets), not limited modern trade or franchisee-driven formats.
- Ideal candidates should have executed branding in min 1,000–2,000 retail outlets annually.
Functional Skills
Team & Stakeholder Management
Geographical & Language Fit
Skills Required
Budget Planning, Retail Marketing, Vendor Management
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Zonal Manager • Hyderabad / Secunderabad, Telangana, India
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